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Infiniti Reveals Project Black S

Luxury maker looking to add hybrid-based performance sub-brand.

by on Mar.02, 2017

Infiniti will show off a hybrid-powered concept version of the Q60 coupe in Geneva.

Infiniti is going from red to black – not on the bottom line but on the street.

It plans to introduce what it is describing as a “radical reinterpretation” of its Q60 coupe at the Geneva Motor Show next week, a vehicle that marks the debut of what it calls “Project Black S,” an “exploration” of a new high-performance brand-within-a-brand.

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While Nissan’s luxury marque isn’t tipping its hat much in advance of the Swiss car show, Project Black S appears to be a reincarnation of another high-performance sub-brand project Infiniti had explored a few years ago, called Eau Rouge. But it will take a very different approach under the hood.


Infiniti Powers Up with Three New Engines for Q50 Line

Luxury maker promises “complete transformation” of line-up.

by on Feb.11, 2016

Infiniti gets serious about performance with a new 400 hp VR V-6 for the Q50 Red Sport 400.

Long stuck in the second tier of luxury brands, Infiniti hopes to come out from the shadows with an assortment of new models and powertrains, and a bigger emphasis on performance.

Nissan’s high-line marque is giving a taste of what it has in mind as it reveals three new powertrains for the new Q50 sedan at a Chicago Auto Show event, including a package it has dubbed the Q50 Red Sport 400.

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“We are completely transforming the Infiniti model lineup this year with all-new models like the QX30 and Q60 sports coupe, major makeovers such as the QX60, and cutting-edge powerplants like the Q50’s three all-new turbocharged engines,” said Infiniti Americas Vice President Randy Parker.


Infiniti Gets Third Hybrid with QX60 HEV

Maker also releases pricing for Q50 sports sedan.

by on Mar.27, 2013

Infiniti introduced its new QX60 Hybrid at the New York Auto Show.

Infiniti is adding a third gas-electric model to its line-up with the New York Auto Show introduction of the new QX60 Hybrid.

For those who still haven’t quite gotten a grip on the Nissan luxury brand’s new names, the QX60 is the badge the old JX35 is adopting as Infiniti products migrate to its new, global nomenclature. The single “Q” is reserved for passenger cars, a “QX designates a crossover or SUV.

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The three-row QX60 Hybrid is powered by a supercharged 2.5-liter gasoline engine paired to a 15 kilowatt electric motor, their combined output of an estimated 250 horsepower is routed through a CVT gearbox. Regenerative power is stored in a compact lithium-ion battery pack.


Nissan Likely to Launch U.S. Hybrid Production

But despite new Tenn. battery-car plant, hybrid batteries will still be imported.

by on Jan.24, 2013

The hybrid-powered Nissan Resonance will reappear in production trim as the next-generation Nissan Murano.

Nissan is likely to start producing a new generation of hybrid-electric vehicles at its assembly plant in Smyrna, Tennessee in the near future.

The Infiniti JX is among the first models assembled in the U.S. that will be equipped with Nissan’s new 1-motor/2-clutch hybrid system, senior sources told Other American-made models, including the new Altima and Pathfinder, along with next-generation versions of the Rogue and Murano may also add hybrid drivelines in the near future.

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But countering some newly published reports, the batteries for the hybrids will likely continue to be imported from Japan despite the recent launch of a new lithium-ion plant alongside the sprawling Smyrna factory complex.


First Look: 2012 Infiniti M35h

Japanese luxury brand’s first hybrid set for early ’11 launch.

by on Nov.19, 2010

Infiniti's first hybrid, the M35h, launches in early 2011 as a 2012 model.

Late to the game, Infiniti nonetheless hopes to get off to a good start with the introduction of its first hybrid-electric vehicle, the M35h, which will be the first in the HEV segment to deliver both 30 mpg and more than 350 horsepower.

Delivering both “V8 power and 4-cylinder fuel efficiency,” says Infiniti General Manager Ben Poore, will make the M35h stand out as both “a driver’s car” and a vehicle that sharply curbs fuel consumption.

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Designated a 2012 model, and set for launch next spring, the M35h starts with the same basics as Infiniti’s latest M model, the brand’s premier product line.  Under the hood is a unique hybrid powertrain developed specifically by parent Nissan.  (The Japanese maker’s first hybrid, a version of the Nissan Altima, licensed its basic drive system from Toyota.)


Infiniti Aims to Best Toyota With All-New Hybrid-Electric System

Faster, more fuel-efficient, maker claims of M Hybrid, which is set for a Nov. debut in Los Angeles.

by on Aug.19, 2010

The 2012 Infiniti M35 Hybrid promises to deliver V8 performance I4 mileage.

Late to the party, perhaps, but Nissan’s Infiniti division is racing to make up lost time.  As reported, earlier this week, the luxury marque is launching an all-new performance line, IPL.  And next up is the first Infiniti hybrid-electric vehicle.

A version of the latest-generation Infiniti M sedan, the new HEV will also be the first Nissan hybrid developed entirely in-house, as the less-than-successful Nissan Altima Hybrid relied on technology licensed from erstwhile rival Toyota.

The drivetrain in the Infiniti M35 Hybrid will be notably different from the Hybrid Synergy Drive, which is used in both Toyota and Lexus products ranging from the Prius to the RX400h, senior Infiniti officials told  For one thing, it will rely on lithium-ion batteries, rather than the nickel-metal hydride batteries used by Toyota.

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That will permit it to store more power in a smaller space and, in turn, says Infiniti General Manager Ben Poore, that should both improve performance and enhance fuel economy when compared to current hybrid systems.

“We’ll deliver V8 performance with 4-cylinder fuel-economy,” he promised, adding “We’re going for fuel economy of over 30 mpg on the highway,” with the final number likely to come in between 30% and 40% above the current 3.7-liter M37.