When Infiniti unveils a new premium sports sedan at the Detroit Auto Show, next month, it will be badged the Q50 – making it the first product to adopt the luxury maker’s new alphanumeric nomenclature.
Going forward, all Infiniti passenger cars will carry the Q badge followed by a two-digit number that signifies its position in the marque’s hierarchy, from entry-luxury to flagship. Sport-utility and crossover models will follow a similar pattern, but beginning with QX.
“The reason we’re going through this change is that we’re on course for a significant expansion of our product portfolio,” explained Infiniti president John de Nysschen during a global media teleconference. But equally important, the recently appointed executive added, “We’re at a major inflection point as we embark on globalization.”