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Infiniti Taking F1 to the Street with Project Black S

“I want to make it,” says CEO.

by on Mar.08, 2017

The Infiniti Q60 Black S is just a concept - for now, but company officials want to build it.

Infiniti has long been envious of rivals like Mercedes and BMW, with their high-performance sub-brands AMG and M, but the Japanese maker hasn’t been able to come up with the right formula for its own sports line.

It spent a couple years toying with the Eau Rouge concept, but now it’s moving from red to black – Project Black S, that is – and may have found a performance concept it can call its own. The Geneva Motor Show marks the debut of Infiniti’s Project Black S, with a specially modified version of its Q60 using an electric boost system derived from the maker’s Formula One program.

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“The future of performance cars involves electrified drivetrains because they offer instant torque,” Infiniti President Roland Krueger told, following the Q60 Black S Concept’s Geneva debut.


Infiniti Moving Ahead on Eau Rouge Program, Says CEO

But timing uncertain.

by on Mar.06, 2014

The updated Q50 Eau Rouge 2.0 in Geneva.

As we reported earlier this week, Infiniti brought an updated version of its Q50 Eau Rouge Concept to the Geneva Motor Show – but a subsequent conversation with the Japanese maker’s CEO offers a more in-depth glance at how the maker plans to move from concept to production.

“I would build it right away,” says Infiniti’s Hong Kong-based boss, Johan de Nysschen, though he cautions that the project still faces a number of hurdles before we’re likely to see the premium sport sedan can roll into showrooms, stressing that the program is “still very much up in the air.”

Power Up!

Originally unveiled at the Detroit Auto Show two months ago, the blood red Eau Rouge Concept added some dynamic details to the Q50 sedan Infiniti rolled out last year, including some carbon-fiber aero enhancements – such as the front splitter, rear diffuser and side sill skirts, as well as the roof and door mirror casings – along with the 21-inch lightweight forged alloy wheels and a dual-exit exhaust sports system mounted below the show car’s integrated rear spoiler.


Infiniti Muscles Up with Q50 Eau Rouge Concept v2.0

A “powerful heart” for a “blood-red beast.”

by on Mar.04, 2014

Infiniti CEO Johan de Nysschen with the Q50 Eau Rouge at its original roll-out in Detroit.

When Infiniti rolled out its Q50 Eau Rouge concept car at the Detroit Auto Show earlier this year it suggested a bold and audacious new strategy by a brand that was long little more than an afterthought in the global luxury car market.  But the prototype left plenty of questions unanswered – notably including what might power a production version of the high-line muscle car?

We’ve gotten our answer with the debut of the Infiniti Q50 Eau Rouge 2.0 at the Geneva Motor Show.  Under that deep red sheet metal, the beating heart of the concept vehicle is a twin-turbo 3.8-liter V-6 punching out 560 horsepower and 443 pound-feet of wheel-spinning torque.

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“Building on the extremely positive feedback on the Q50 Eau Rouge at its recent Detroit Auto Show launch, we decided to further whet the appetite of performance sports sedan fans by engineering this powerful heart into our blood-red beast,” said Johan de Nysschen, the president and CEO of Nissan’s luxury brand.


Can Luxury Concept Help Infiniti Emerg-E from the Shadows?

Striking supercar-like design a standout in Geneva.

by on Mar.07, 2012

Infiniti's Emerg-E concept car is getting plenty of attention in Geneva.

It’s barely five years since Infiniti belatedly made its entrance in the crowded European luxury market, and gaining traction hasn’t been easy, company officials acknowledge – which is why they’ve made a point of bringing some eye-catching concepts to the annual Geneva Motor Show.

What global design chief Shiro Nakamura dubbed the “third part of the Infiniti trilogy” is now on display and takes the Nissan luxury brand to a new extreme.  Following on the original Essence and the more recent Etherea, the Infiniti Emerg-E concept provides a glimpse at what the maker might do if it were to push into supercar territory.

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But not just a conventional challenger to an establishment dominated by the likes of Ferrari and Lamborghini, but one using a high-performance, battery-based drivetrain.

The heart of the striking 2-door is a plug-in driveline that can make 400 horsepower – enough to launch from 0 to 60 in 4 seconds.  But with a little less aggressive use of the throttle, Emerg-E will deliver up to 30 miles on lithium-ion battery power alone.  Once the gasoline engine kicks in, it will get a total of 300 miles before having to recharge or refuel.


First Look: Infiniti Emerg-E

Shows battery cars can be Sex-E.

by on Feb.27, 2012

The Infiniti Emerg-E uses a mid-mounted range-extending drivetrain.

Who says battery cars have to be dull to downright boring? True, the Toyota Prius and Mitsubishi i likely won’t win design awards but the new Infiniti Emerg-E suggests that battery cars can be downright Sex-E.

The Infiniti concept is the latest in a string of concepts and production cars coming to the Geneva Motor Show next month that have already leaked out.

The luxury arm of Nissan Motor Co. has been hinting for some time that it plans to follow its bigger sibling and enter the electric vehicle market.  Exactly what role the Emerg-E will actually have in the Infiniti line-up remains to be seen but it’s certainly going to draw some attention with looks that are more than a little reminiscent of the new McLaren MP4-12C.

Tackling the News!

But instead of a 600-horsepower small-block V-8, the Infiniti Emerg-E features a range-extended electric drivetrain.  Details are set to follow but if you look closely at the images here you’ll notice the mid-mounted gasoline engine side of that powertrain is clearly visible beneath the show car’s all-glass roof.