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Infiniti To Launch New Q50 in Detroit

Replacement for G Sedan first to adopt new naming strategy.

by on Jan.10, 2013

Infiniti will reveal the rest of the new Q50 at Detroit's Cobo Center next week.

With a performance by the celebrated Cirque du Soleil to kick things off, Infiniti will reveal the first model launched under its all-new naming strategy – and its newly aggressive global growth plans – when it unveils the Q50 sedan at the Detroit Auto Show next week.

The replacement for the aging, though still popular G-series sedan will be loosely based on the Infiniti Emerg-E concept shown last year.  Significantly, the 2014 Infiniti Q50 will be the first of the maker’s products to be developed as part of a rapidly expanding joint venture between Nissan, Renault and new alliance partner Daimler AG, the parent of Mercedes-Benz.

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The Infiniti brand has been undergoing massive change as Nissan struggles to build it into a true tier-one luxury marque.  Infiniti has gotten its own design and engineering resources, a new headquarters in Hong Kong and a new approach to naming its products developed by new CEO Johan de Nysschen, the former head of Audi’s North American operations.