They may little more than an asterisk on the sales charts, right now, but battery cars will account for as much as 10% of the market by 2020 – or so predicts Nissan CEO Carlos Ghosn, one of the industry’s most unabashed promoters of zero-emissions technology.
A little more than year after the launch of the Japanese maker’s battery-electric Leaf, sales appear to be lagging behind plans, the Nissan BEV, or battery-electric vehicle, generating just 579 sales in March – or barely half what it hit at peak last year. That number – along with the weak performance by other electric vehicles has left many wondering whether the technology just doesn’t turn on consumers.
Not Ghosn. He remains as committed as ever, as he made clear during a keynote speech at a conference in New York City sponsored by consulting firm IHS and the National Automobile Dealers Association. “Am I still bullish on electric vehicles? Yes,” he proclaimed.