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Posts Tagged ‘infiniti eau rouge’

Infiniti Taking F1 to the Street with Project Black S

“I want to make it,” says CEO.

by on Mar.08, 2017

The Infiniti Q60 Black S is just a concept - for now, but company officials want to build it.

Infiniti has long been envious of rivals like Mercedes and BMW, with their high-performance sub-brands AMG and M, but the Japanese maker hasn’t been able to come up with the right formula for its own sports line.

It spent a couple years toying with the Eau Rouge concept, but now it’s moving from red to black – Project Black S, that is – and may have found a performance concept it can call its own. The Geneva Motor Show marks the debut of Infiniti’s Project Black S, with a specially modified version of its Q60 using an electric boost system derived from the maker’s Formula One program.

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“The future of performance cars involves electrified drivetrains because they offer instant torque,” Infiniti President Roland Krueger told TheDetroitBureau.com, following the Q60 Black S Concept’s Geneva debut.

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Infiniti Reveals Project Black S

Luxury maker looking to add hybrid-based performance sub-brand.

by on Mar.02, 2017

Infiniti will show off a hybrid-powered concept version of the Q60 coupe in Geneva.

Infiniti is going from red to black – not on the bottom line but on the street.

It plans to introduce what it is describing as a “radical reinterpretation” of its Q60 coupe at the Geneva Motor Show next week, a vehicle that marks the debut of what it calls “Project Black S,” an “exploration” of a new high-performance brand-within-a-brand.

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While Nissan’s luxury marque isn’t tipping its hat much in advance of the Swiss car show, Project Black S appears to be a reincarnation of another high-performance sub-brand project Infiniti had explored a few years ago, called Eau Rouge. But it will take a very different approach under the hood.

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Infiniti Powers Up with Three New Engines for Q50 Line

Luxury maker promises “complete transformation” of line-up.

by on Feb.11, 2016

Infiniti gets serious about performance with a new 400 hp VR V-6 for the Q50 Red Sport 400.

Long stuck in the second tier of luxury brands, Infiniti hopes to come out from the shadows with an assortment of new models and powertrains, and a bigger emphasis on performance.

Nissan’s high-line marque is giving a taste of what it has in mind as it reveals three new powertrains for the new Q50 sedan at a Chicago Auto Show event, including a package it has dubbed the Q50 Red Sport 400.

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“We are completely transforming the Infiniti model lineup this year with all-new models like the QX30 and Q60 sports coupe, major makeovers such as the QX60, and cutting-edge powerplants like the Q50’s three all-new turbocharged engines,” said Infiniti Americas Vice President Randy Parker.

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Infiniti Undergoing Another Management Shake-Up

Maker replaces head of critical U.S. operations.

by on Feb.19, 2015

One of Bartsch's last public duties was handling the debut of the Infiniti Q60 Concept.

Infiniti’s new global CEO is a man who clearly wants his own team in place. And, apparently, Michael Bartsch wasn’t on his list.

The Australian-born Bartsch has been given his walking papers as head of the luxury brand’s U.S. operations, and will be replaced by Randy Parker. The move comes as Infiniti makes some aggressive moves to position itself as a major global luxury brand.

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But while worldwide sales hit a record last year, the brand’s performance in the U.S. lagged behind the rest of the market, apparently leading to the latest shake-up. (more…)

Infiniti Set to Decide Future of Eau Rouge

New brand chief Kruger will soon decide if it’s go or no-go for performance sub-brand.

by on Jan.16, 2015

The original Infiniti Q50 Eau Rouge concept made its debut at the 2014 Detroit Auto Show.

Infiniti’s new President Roland Kruger will be facing a tough decision in the coming weeks: whether to pull the plug on the high-performance Eau Rouge project launched by his predecessor.

The 550-horsepower Q50 Eau Rouge was meant to serve as the halo car for a brand desperate to establish a stronger global identity. But the project has been wracked by turmoil following a series of key defections from the automaker and its parent Nissan, notably the departure of former Infiniti President Johan de Nysschen who left to become the head of Cadillac.

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Despite some reports that the Japanese luxury maker has scrubbed Eau Rouge, Michael Bartsch, the head of Infiniti operations in the U.S., stressed that no decision has yet been made. “We still don’t have an answer on whether it’s a go or no-go,” he said during an interview at the North American International Auto Show in Detroit.

“We’re waiting for Roland to find out how he feels about (Eau Rouge),” Bartsch added.

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Infiniti May Go from Digital Track to Street with Vision Gran Turismo

GT car could come to life as halo for luxury brand.

by on Dec.17, 2014

The Infiniti Vision is the latest addition to Gran Turismo for PlayStation 3. The car could jump from television screen to the streets.

Pity the poor car designer who comes up with a great idea, only to have to cope with the realities of product development, marketing and manufacturing. The results can be downright depressing when your concept re-emerges looking like a Pontiac Aztek.

No wonder, then, designers line up for a chance to work with the folks from Sony on their Gran Turismo videogame for PlayStation 3. The latest to put a car on that virtual track is Infiniti, which is giving us a look at its new Vision Gran Turismo concept.

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But if you like what you see, hang tight. What started out as an internal competition to “design a pure Infiniti GT car” just might have a practical application, after all, the maker suggesting the digital concept could just be a hint of “what a high performance Infiniti could look like in the future.” (more…)

F1 – From Track to Street

As the racing series evolves, your car soon could share parts with a Formula One racer.

by on Nov.06, 2014

Formula One teams virtually redesign their cars "every two weeks," creating significant opportunities to develop tech breakthroughs.

While Formula One remains the world’s most popular motorsport series, it’s come in for sharp criticism this year as a result of rules changes that, among other things, have tamed the traditionally ear-shattering screech of an F1 racer’s engine.

Ironically, the changes may have a positive payoff for the automakers who sponsor many of the series’ teams – and the consumers who buy their products. If anything, the result is that it’s becoming more likely that the technology used by the latest Formula One cars will help improve tomorrow’s street vehicles.

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If anything, “For the first time, Formula One is following” what’s happening on public roads, suggested Tommaso Volpe, Global Director of Formula One at Infiniti Motor Co. Ltd., the maker’s F1 operation which several years ago partnered with the championship-winning Red Bull team.

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Infiniti Names Kruger New Global Boss

Will he maintain the luxury brand's new strategy?

by on Sep.10, 2014

Roland Kruger, shown during his BMW days.

Infiniti has a new global boss, a German executive with “an accomplished track record” in the luxury car market. Roland Kruger will replace the recently departed Johan de Nysschen, who took a job as the head of General Motors’ struggling Cadillac.

The transition at Infiniti headquarters in Hong Kong comes at a crucial time for the brand, the luxury arm of Nissan preparing to launch a wave of new products designed to boost it from an afterthought to a major player in the global luxury car market.

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A major question is whether Kruger will continue the strategies outlined by de Nysschen, who had been pushing for a new flagship model, as well as a line of performance products that were expected to be dubbed Eau Rouge.

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Infiniti Moving Ahead on Eau Rouge Program, Says CEO

But timing uncertain.

by on Mar.06, 2014

The updated Q50 Eau Rouge 2.0 in Geneva.

As we reported earlier this week, Infiniti brought an updated version of its Q50 Eau Rouge Concept to the Geneva Motor Show – but a subsequent conversation with the Japanese maker’s CEO offers a more in-depth glance at how the maker plans to move from concept to production.

“I would build it right away,” says Infiniti’s Hong Kong-based boss, Johan de Nysschen, though he cautions that the project still faces a number of hurdles before we’re likely to see the premium sport sedan can roll into showrooms, stressing that the program is “still very much up in the air.”

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Originally unveiled at the Detroit Auto Show two months ago, the blood red Eau Rouge Concept added some dynamic details to the Q50 sedan Infiniti rolled out last year, including some carbon-fiber aero enhancements – such as the front splitter, rear diffuser and side sill skirts, as well as the roof and door mirror casings – along with the 21-inch lightweight forged alloy wheels and a dual-exit exhaust sports system mounted below the show car’s integrated rear spoiler.

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Infiniti Muscles Up with Q50 Eau Rouge Concept v2.0

A “powerful heart” for a “blood-red beast.”

by on Mar.04, 2014

Infiniti CEO Johan de Nysschen with the Q50 Eau Rouge at its original roll-out in Detroit.

When Infiniti rolled out its Q50 Eau Rouge concept car at the Detroit Auto Show earlier this year it suggested a bold and audacious new strategy by a brand that was long little more than an afterthought in the global luxury car market.  But the prototype left plenty of questions unanswered – notably including what might power a production version of the high-line muscle car?

We’ve gotten our answer with the debut of the Infiniti Q50 Eau Rouge 2.0 at the Geneva Motor Show.  Under that deep red sheet metal, the beating heart of the concept vehicle is a twin-turbo 3.8-liter V-6 punching out 560 horsepower and 443 pound-feet of wheel-spinning torque.

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“Building on the extremely positive feedback on the Q50 Eau Rouge at its recent Detroit Auto Show launch, we decided to further whet the appetite of performance sports sedan fans by engineering this powerful heart into our blood-red beast,” said Johan de Nysschen, the president and CEO of Nissan’s luxury brand.

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