For the world’s automakers, India is a land of unlimited potential. It has a large, well-educated and growing middle-class with an entrepreneurial tradition and a dynamic culture that has spread its influence around the world.
General Motors certainly is no exception when it comes to its interest in India. In fact, Mary Barra, GM’s CEO, and several board members traveled to the country to gain more insight into how the automaker can avoid the pitfalls other automakers have experienced.
The auto industry in India has been hobbled by seeming intractable infrastructure problems that have limited the attraction of automobiles despite the rising incomes from India’s proficient tech culture. (more…)