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ROI on Audi’s Media Splash

Audi gets big payoff on Obama inauguration bet

by on Jan.27, 2009

Audi bet big on Obama

Audi bet big on Obama

History was made last Tuesday in politics and media coverage as Barack Obama was inaugurated as the 44th president of the United States.

According to the latest Nielsen Media Research, Comcast and other research types (it’s still being updated) broadcast television networks – ABC, CBS and NBC – combined was watched by almost 38 million people, slightly less than the coverage of JFK’s event. Data showed NBC won the broadcast net race.

Cable news networks – CNBC, CNN, MSNBC and others who accept advertising dollars which excludes C-Span – had an estimated audience of 18 to 22 million viewers. And the Internet had 22 different sites – newspapers, news magazines, bloggers, and other venues – for several more million viewers.