Sales of factory-installed navigation systems have long fallen short of expectations in the U.S., analysts say, because of the high cost of the technology – which in most vehicles still pushes north of $1,000 and can run almost double that in a few models.
Chevrolet hopes to see a paradigm shift in demand, however, with the upcoming launch of its new BringGo system. The smartphone-based navigation package will cost buyers just $50.
BringGo is actually a hybrid that relies on so-called “cloud”-based data rather than building everything into the vehicle itself. The maker pairs a smartphone-based navi app with an in-car video display with the system which is debuting on the new Chevrolet Spark minicar.