Automakers who want to connect with their customers have to make sure they offer the latest in connected car technology, according to a new study.
Buyers don’t want to differentiate between what technology they can access behind the wheel from what they already have in their homes, offices – or on their smartphones, according to a report by consulting firm Capgemini.
That extends to the buying process, the study of 8,000 consumers from eight countries revealed. Buyers are more and more focused on the web when it comes to gathering information on the vehicles they’re likely to buy. And dealers and manufacturers who don’t embrace that – and respond quickly to online shoppers – will likely lose sales.
“Especially for young buyers, this is what pulls them in,” Michael Boruszok, vice president of Capgemini’s automotive practice, tells TheDetroitBureau.com.