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Will Gen Y Destroy the Auto Industry?

They’ve killed the music, newspaper and telecomm industries.

by on Feb.18, 2009

Will Gen Y save or kill the auto industry?

Will Gen Y save or kill the auto industry?

Will Gen Y kill the auto industry?

That’s the provocative question posed by a new study from AutoPacific. And before you write that off as preposterous, consider that the generation just entering the automotive market has already driven the nail in the coffin of the newspaper business, all but destroyed the recording industry, and forever changed the way the telecommunications industry functions.

In some parts of the world, we’re already seeing the impact young consumers can have on the auto industry. In Japan, for example, many potential Gen Y motorists are foreswearing the automobile, insisting they’d rather walk, ride a bike, or stick to mass transit.