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U.S. Car Sales Heading For Big Recovery

IHS forecasting volumes will return to the 17 million range by mid-decade.

by on Dec.02, 2010

With demand for vehicles like the 2011 Nissan Juke growing by double-digits in recent months, is the U.S. car market heading towards all-time record territory?

The U.S. automotive market could recover faster than many had foreseen, analysts from IHS forecast Wednesday, with volumes likely to surge past the 17 million mark by mid-decade.

A variety of factors, ranging from immigration to an upturn in the economy will likely push the recovery, noted senior analyst Michael Robinet.  But there are some factors that could restrain the market, as well, including the likely rise in vehicle prices.

Not everyone echoes the optimistic IHS forecast, however, and some industry leaders are planning for a significantly lower peak during the current economic cycle.

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November’s sales numbers are doing a lot to buoy industry optimism.  The month saw volumes surge to their highest level of the year, an annualized rate of 12.2 million vehicles – with only Toyota among all the major makers posting a decline.