Detroit Bureau on Twitter

Posts Tagged ‘iacocca ford’

Spy Shots: 2015 Ford Mustang

Ford wants to make a splash for 50th anniversary.

by on Apr.30, 2013

Our spies captured an early look at the 2015 Ford Mustang. Photo credit: Jim Dunne CAR SPY

It’s no secret that Ford is planning to provide plenty of hoopla to celebrate the 50th anniversary of the Ford Mustang when it rolls off the line next year. However, what the 2015 Mustang has been kept under wraps: until now.

Look for Ford to uncover this all-new Mustang design as a 2015 model sometime in 2014. Though covered from front to rear – no bumpers on this early prototype – there are a few details of changes that can be detected. Up front are headlight openings that indicate the lamps are set high on the front fenders, not down low in the grille. So too, at the rear, the taillights are set higher in the trunk.

The Leader in Global Automotive News

Overall the profile of the Mustang is unmistakable, even in this heavily wrapped mid-program prototype. But, those wheels with the five split-spoke appearance seem to be new.


Letter To Lido

Still thanking you for the Mustang, after all these years.

by on Dec.08, 2010

Lee Iacocca and Don Frey with the original '64-1/2 Ford Mustang.

To: Lido A. Iacocca, Beverly Hills, CA

From: Mike Davis, Detroit

Re: Thanks!

Dear Lee –

Your Old Gray Mare ain’t what she used to be, many long years ago.

When, as vice president of Ford Motor Company and general manager of the Ford Division, you introduced the first Mustang on April 17, 1964, you created a sensation in marketing circles with a, gasp, price advertisement for the new coupe.

http://www.thedetroitbureauYour News Source! Click To Subscribe!.com/about/subscribe

Get Charged Up! Click Here!

The print ad showed the side view of a white two-door notch-back coupe with a long hood and, in large letters, the price: $2,368.  It was a sensation.  Wannabe buyers literally fell all over themselves (and delirious dealers) trying to buy that car at that price.  And they could, almost, after adding on destination and delivery charges, sales taxes, registration and licensing fees.

That price bought you a snappy looking hardtop (no B pillar) with Mustang emblem on the front fenders, a three-speed manual trans with floor mounted shifter, and a 170-cubic-inch overhead valve six pumping out all of 101 horsepower.  Oh, yeah, a heater/defroster was included in the price.  No matter that one critic, later quoted by Ralph Nader, disdained it as a “hopped up Falcon.”