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Posts Tagged ‘Hyundai’s new sport-utility vehicle’

Hyundai Rolls Out Kona, First Entry into Booming Compact CUV Market

“An opportunity to overhaul” the brand, says vice chairman.

by on Jun.13, 2017

Hyundai is a latecomer to the SUV/CUV party, but the 2018 Kona aims to help remedy that problem.

After offering up a tease last week of the new compact crossover it will be bringing to the U.S. market later this year, we’re finally getting a full look at the new 2018 Hyundai Kona.

The new ute slots under existing Hyundai SUVs, the Santa Fe and Tucson, to target one of the world’s fastest-growing vehicle segments – taking aim at such offerings as the new Nissan Rogue Sport, the Honda HR-V and Toyota C-HR. It could prove a critical move for Hyundai, which has found itself short of SUV models even as U.S. buyers by the millions switch from sedans and coupes to utes.

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“Even as the global SUV market is nearing saturation, we believe that extra small or small SUVs have more room for growth than large SUVs,” said Hyundai Motor Co Vice Chairman Chung Eui-sun said during the unveiling of the Kona in Seoul on Tuesday. (more…)

Hyundai Kona: First Look at New Subcompact SUV

Filling a gap in a fast-growing segment.

by on Jun.05, 2017

Hyundai teases the new 2018 Kona SUV.

Hyundai is set to fill an increasingly big gap in its small vehicle line-up with the upcoming launch of the Kona SUV.

With only two sport-utility vehicles in its line-up right now, the Korean carmaker has been leaving lots of potential business on the table for competitors with broader line-ups. The gap has been particularly noticeable at the low end where vehicles like the Nissan Juke and Honda HR-V have been building momentum in the U.S. and other markets.

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Hyundai officials have been hinting for several years about plans to close the gap and while several new SUV models may follow, the roll-out is set to begin early in the 2018 model-year with the arrival of the Kona. The South Korean maker is giving us a first good look at what’s coming with some teaser images that we’ve enhanced ever so slightly to bring more details out of the shadows.

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