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Hyundai Transforms SEMA-tuned Veloster into Velocity Concept

Poseur no more.

by on Oct.16, 2012

What happens when you pump 400 hp out of a Hyundai Veloster? You get the Velocity Concept.

If there were any significant complaints when the quirky little Hyundai Veloster first hit the road it was a lack of performance – a polite way of saying the original version was slightly slower than a snail.  Hyundai clearly signaled its intent to resolve that problem with a sportier turbo concept it debuted at the annual SEMA aftermarket show last autumn.

For those who think the turbo version still leaves a little lacking, perhaps they might want to check out Hyundai’s newest Veloster-based show car which will make its appearance at the 2012 Specialty Equipment Marketers Assoc. gathering at the Las Vegas Convention Center later this month.

Poseur no more, the Hyundai Velocity Concept is designed to deliver everything possible from the edgy little hatchback – and to let us wonder just whether some of the tricks we’re seeing might eventually land in the showroom.

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The project is a joint venture teaming the Hyundai America Technical Center in Irvine, California – known as HATCI – and the race wizards at Cosworth who provided significant engine upgrades including modified pistons, rods, fuel management and a high-boost, intercooled turbo.  That’s enough to deliver a full 400 horsepower – just a whisker short of twice the stock Veloster Turbo’s 201 hp — and 350 pound-feet of torque from the compact 1.6-liter direct-injected inline-four.


Hyundai On the Matte With Veloster Turbo

Maker brings luxury paint finish into the mainstream.

by on Jul.16, 2012

Hyundai takes the normally upscale matte paint finish into the mainstream with the 2013 Veloster Turbo.

Korean carmaker Hyundai has never been shy about wrestling opponents to the ground – and now it says it is willing to go to the matte when it launches the new Hyundai Veloster Turbo.

That’s matte as in the distinctive, non-gloss paint finish it will offer on the high-performance version of the quirky little hatchback.

Hyundai is by no means the first maker to offer a matte paint option but the distinctive – and normally costly – option has traditionally been limited to exotic imports such as the Lamborghini Aventador or Bugatti Veyron.

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The 2013 Hyundai Veloster Turbo, by comparison, will carry a price tag starting at just $21.950, with a fully-loaded model topping reaching $25,400.  The gray matte finish will add another $1,000.

“It’s not for everybody,” cautions Hyundai’s Brandon Ramirez, adding that matte finishes are a lot more difficult to maintain.


First Drive: 2013 Hyundai Veloster Turbo

Upping the fun factor.

by on Jun.27, 2012

Hyundai pumps it up with the new Veloster Turbo.

The Hyundai Veloster has been turning heads ever since the South Korean automaker rolled it out last autumn.  If the quirky little hatchback had a downside it was an anemic powertrain that limited its fun factor.

To their credit, Hyundai officials listened to the critiques and responded with unexpected speed, a new Veloster Turbo ready to hit market for the 2013 model-year that is bound to win over even more fans looking for a car that’s both cool and now has ample power to back its ambitions.

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The restless folks at Hyunda Motor America have also tweaked the Veloster’s still fresh exterior design with the turbo version while adding more equipment.  The results should provide some serious competition for more established nameplates in this class such as the Volkswagen GTI, the Honda Civic Si and the Mini Clubman.


Hyundai Share Could Slip in Face of Vehicle Supply Shortage

Breaking bottlenecks in the search for more product.

by on Jun.22, 2012

Hyundai may be struggling to boost sales but it continues adding new models, including the 2013 Veloster Turbo.

One of the fastest growth spurts in the auto industry could soon come to a screeching halt.

Hyundai’s sales momentum is running into a serious obstacle as the maker slams into severe constraints on production capacity, cautioned U.S. chief executive officer John Krafcik, the maker struggling to free up supplies from Korea and break production bottlenecks at its plant in Alabama.

“This is something you’re going to hear us say over and over again,” he said. “We have about a 32-day supply, which is the lowest industry,” said Krafcik.

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During a preview of three new models, Krafcik notd Hyundai had sold more than 60,000 cars in each of the last three months and is on track to do it again during June. And that despite now having the lowest incentives in the industry.  But sales would have run even higher had dealers had enough inventory, Krafcik warned.

“We’re pretty well tapped out,” he said, warning that the capacity constraints will continue for awhile.


Hyundai to Add Turbo Veloster

Move will add a major pump in performance.

by on Nov.01, 2011

The ARK Veloster debuting at SEMA provides a hint of what Hyundai will deliver with the Turbo Veloster.

Hyundai will pump up the new Veloster, the quirky little hatchback it recently introduced, with a turbocharger that will bump up its horsepower by nearly 50%.

The Veloster has become the latest in a string of strong products from the Korean brand, but if critics had any complaint about the unusual 3-door+1 design it was the Hyundai Voloster’s anemic little 1.6-liter gasoline engine, which currently makes just 138 horsepower.  (Click Here for’s review of the 2012 Hyundai Veloster.)

Hyundai is hoping this move will resolve that complaint.

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The twin-scroll turbo will increase the horsepower of the Veloster’s inline-four engine to 207 hp, John Krafcik, CEO of Hyundai Motor America, revealed during the annual SEMA Show, an aftermarket extravaganza in Las Vegas.  Hyundai is signaling the possibilities of a performance spin-off of the hatchback with the ARK Performance Veloster, a customized one-off that uses a twin-scroll turbo to squeeze 210 hp out of the hatchback.