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Hyundai Set to Bring First Pickup to Market by 2021

Production version of Santa Cruz concept could be offered with electrified drivetrain.

by on Aug.22, 2017

Hyundai could sorely use a production version of the wildly popular Santa Cruz concept first shown in 2015.

Hyundai has reconfirmed plans to put into production a version of the wildly popular Santa Cruz concept truck that was unveiled at the North American International Auto Show in January 2015.

But Hyundai officials are hesitating to use the term, “pickup” to describe the compact model, preferring to think of it as an “open bed” vehicle aimed at Millennials and other urbanites who “might need to occasionally toss their sports gear in the back or help move a friend’s dresser,” a well-placed source told TheDetroitBureau.com.

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Expect the production model – which many expect to retain the Santa Cruz name – to reach the U.S. market by the 2020 or 2021 model-years. And while some key details are still being finalized, the Korean carmaker is giving strong consideration to offering an electrified powertrain option which could range from a conventional hybrid to a full battery-electric system, sources confided.

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Hyundai Greenlighting Santa Cruz Concept for New Truck

Korean maker moving cautiously into midsize segment.

by on Mar.19, 2015

Hyundai said show-goers gave a thumbs up to the Santa Cruz concept, which will be the basis of a midsize truck.

Hyundai has long struggled to find a way to get into the pickup truck segment without much success. The Korean automaker, and its sibling, Kia Motors, is actively trying to develop a midsize truck with a design that differentiates it from the competition, and drives buyers to showrooms.

The Korean siblings are moving slowly. Any truck they introduce will undergo substantive scrutiny due to the highly competitive nature of the segment. The midsize arena has only grown tougher in the last year as General Motors introduced its new Chevrolet Colorado and GMC Canyon and Toyota is set to launch its redesigned Tacoma.

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The midsize segment is filled with also-rans, such as the Honda Ridgeline, that missed the mark initially and haven’t regained their footing. For that reason, Hyundai, and Kia, are exercising caution, but the Santa Cruz garnered a strong response so it is being considered as the basis for a pickup truck, an executive told reporters. (more…)