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Hyundai Kills Azera Sedan as It Expands Utility Offerings

Maker's top end sedan sold less than 2,000 units.

by on Jul.05, 2017

This is how most are going to see 2017 Hyundai Azera: driving off into the distance as the maker cut sedan from its U.S. line-up.

Hyundai’s been struggling to keep pace in the U.S. market due to a lack of sport-utility and crossover vehicles to round out its line-up of very pleasing sedans. While the South Korean automaker is adding those much needed utes, it revamped its portfolio a little more by pruning its top sedan, the Azera, from its U.S. rolls.

The Azera, which will continue on it other markets outside the U.S. as the Grandeur, was never a big seller in America and with its midsize Sonata seeing tough times lately, it apparently didn’t make sense to keep the slow-selling Azera around.

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It was originally an upscale model when introduced in 2014, but with the introduction of the Genesis and its subsequent spinoff into a premium brand, the Azera really didn’t seem to have a home in either line-up. (more…)