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Hyundai Offering Guaranteed Trade-In Program

Maker will ensure price of used car with latest marketing ploy.

by on Apr.22, 2011

"Depreciation is a big unknown," said Hyundai CEO John Krafcik during a NY Auto Show event.

Buying a new car has always involved financial risks, especially trying to determine the cost of ownership – which cover not only what you’ll spend on things like gas and insurance but what you can expect when you don’t want to own the vehicle anymore.

Hyundai now plans to resolve the latter matter with a new “Trade-in Value Guarantee,” the latest in a series of creative “assurance” programs that, at one point allowed buyers who lost their job to return a Hyundai vehicle without penalty.

Auto Show Updates!

“We’re going to tell our customers what their Hyundai will be worth when they trade it in – and we’re going to guarantee it,” announced John Krafcik, the Korean maker’s U.S. CEO, during an appearance at the New York Auto Show.