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Hyundai Gives Buyers Assurance with New Car Sales Process

New plan allows buyers to return car after three days.

by on Oct.10, 2017

Hyundai unveiled its new Shopper Assurance program designed to eliminate the frustration of buying a new car from its dealers.

Hyundai Motors unveiled its plan to become the latest automaker to attempt to streamline and improve the customer experience with auto dealers through its new “Shopper Assurance” program.

The new program focuses on four pillars: transparent pricing, flexible test drives, streamlined purchasing and a three-day money-back guarantee. If these concepts sound vaguely familiar, they should as most of them have been attempted before by other automakers.

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“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. (more…)