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VW’s Reputation Takes Big Hit from Scandal, Finances Likely to Follow

Only one in 4 Americans now have positive image of maker, finds survey.

by on Oct.01, 2015

Looking a little tarnished?

Volkswagen’s once strongly positive image among American consumers has collapsed in the wake of revelations the German automaker cheated on diesel emissions tests.

The fact that the vast majority of potential buyers now do not trust the brand could have a major impact on its sales, warn researchers at AutoPacific, Inc, the consulting firm that conducted the survey. While it is too early to measure that impact, VW has already announced the first cuts in its worldwide production network, and the company’s supervisory board is now looking for ways to shore up its finances.

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“How Volkswagen handles this issue is critical,” said Dan Hall, a vice president at AutoPacific. “Trust is an important issue with consumers, and every brand works hard to maintain that trust.”

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Designer Dave Lyon Also Out at GM

Was to have headed Opel/Vauxhall.

by on Jul.30, 2012

GM designer Dave Lyon with the GMC Acadia Denali at the 2013 Chicago Auto Show.

The revolving door at General Motors continues to spin ever faster.  And designer Dave Lyon is the latest to fly out onto the street.

His unexpected departure was confirmed just as GM announced the “voluntary” termination of global marketing chief Joel Ewanick.  But at least a half-dozen other senior executives have either left or been shoved out from the maker’s global empire in recent weeks, including the head of GM’s battery-car program.

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The 43-year-old Lyon was considered a rising star within the GM design world and could have firmed up his future in the assignment he was expected to take in the coming days as head of styling for the troubled Opel/Vauxhall subsidiary.

Lyon had already earned a solid reputation for his work on products as diverse as the GMC Acadia Denali and the new Cadillac XTS.  He oversaw development of the interior design for the Chevrolet Volt plug-in hybrid, as well.

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Sneak Peek: 2010 GMC Terrain

Breaking new ground or covering old territory?

by on Apr.05, 2009

With the new 2010 GMC Terrain, the automaker hopes to go after soft-roaders like the Ford Edge and Hyundai Santa Fe.

With the new 2010 GMC Terrain, the automaker hopes to go after soft-roaders like the Ford Edge and Hyundai Santa Fe.

Is General Motors breaking new ground or covering old territory with the launch of its new, 2010 GMC Terrain?  The public will get a chance to find out at the upcoming New York Auto Show, but readers of TheDetroitBureau.com will get a sneak peek well before the spotlights start shining at the Big Apple’s Jacob Javits Center.

If the look triggers a sense of déjà vu, it’s not only because of the familiar GMC logo and three-tier grille.  The new Terrain shares the same platform and most of its underpinnings with the current Chevrolet Equinox.  And it would have had a sibling SUV offering in Pontiac showrooms – in the form of the next-generation Torrent – had GM not decided to eliminate all trucks from the Pontiac line-up as part of its ongoing corporate restructuring.

Lest we leave you with the sense that the 2010 GMC Terrain is nothing but badge engineering, know that the upscale truck brand has taken a number of steps to distinguish its new offering from the more mainstream Equinox.  Though the basic wagon/SUV shape is similar, the GMC Terrain has a distinctly more rugged, off-road-ready appearance, with a decidedly upright nose and boldly flared fenders.  It’s much more macho in appearance than the distinctly soft-roaders it will go up against, like Ford’s Edge and the Hyundai Santa Fe.

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