Hyundai’s new Veloster crossover won’t reach showrooms until later this year but the Korean carmaker is ready to take it racing — teaming up with Rhys Millen Racing and Red Bull to campaign the car in the high-energy sport of rallycross.
Hyundai Motor America announced at the Chicago Motor Show that it is adding the Veloster coupe to its young but ambitious motorsports program with help from Millen, who fabricated and will race the first 500-horsepower AWD Veloster rally car in the 2011 U.S. Rallycross Championship.
RMR and Hyundai also are constructing a second Veloster rally car that will be a shared ride between rally champion Marcus Dodd and world record freestyle motorbike rider Robbie Maddison. Millen and Maddison will drive the Veloster rally cars at the next Summer X Games.
“We feel the Veloster is a perfect fit for X Games and the U.S. Rallycross Championship series as we expand our motorsports efforts,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “The all-new 2012 Veloster is a playful, fun to drive car and thanks to Rhys and his team we’re excited to introduce it to racing fans ahead of its launch this summer. I teamed up with Rhys’ father, Rod, nearly twenty years ago for Hyundai’s original Pikes Peak rally program, so it is great to be back in the sport again with his son inspiring a new generation.”