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Hyundai Replaces GM as Top NFL Sponsor

Korean maker paying $50 million annually for new deal.

by on Jun.29, 2015

Hyundai's profile is going to get quite a bit higher with its new four-year sponsorship deal with the NFL.

For hours on end every Sunday this fall, American football fans are going to see something new on their television screens: the Hyundai logo. The South Korean automaker is taking over for General Motors as the league’s top sponsor in a new four-year agreement.

No figures were released on the deal, but ESPN reported that Hyundai will pay $50 million annually: double GM’s $25 million payout. Unlike the GM deal, the NFL can still sell the truck category and the rights to give away that vehicle to the Super Bowl MVP. GM’s three-year deal was exclusive, but was tied specifically to GMC.

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“We value our relationship with the NFL and its fans, but have decided to focus our sponsorship resources in other areas in the future,” GM said in a statement. (more…)