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Hyundai Offers Glimpse of New Elantra

“A move to modern styling” with the next-gen compact.

by on Aug.20, 2015

A first glimpse of the direction Hyundai will take with the next-generation Elantra.

The edgy styling of the outgoing model helped redefine the compact sedan segment, and now Hyundai is hoping to score again with the upcoming update of its compact Elantra.

A rendering of the new sedan, released by Hyundai corporate headquarters in Seoul, shows that the maker isn’t going for a complete makeover but, rather, a further refinement of the current Elantra’s coupe-like shape. That includes more distinctive “active character lines” and new wheel arches.

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“The All-new Elantra captures the car’s unique design characteristics that really place this model in a class of its own,” declared Peter Schreyer, Hyundai Motor Co.’s president and Chief Design Officer, in a statement. (more…)

Kia Co-Pres Schreyer “Addicted” to Change as He Reshapes Hyundai, Kia

“I want to make the brands strong…fresh,” says design chief.

by on Aug.18, 2015

The Hyundai HCD16 Vision-G gets a second showing at the Pebble Beach Concours.

Parked on a field off the well-manicured greens of the Pebble Beach golf course, the big coupe almost glows in the late evening sun, drawing admiring stares from the crowd that surrounds it.

For now, the HCD16 Vision-G is just a concept vehicle, but Peter Schreyer is quick to tell you that it will have a significant role in the Hyundai brand going forward. And he should know. The one-time Audi stylist who now serves as co-president of both the Korean carmaker and its sibling brand Kia, Schreyer has won wide praise for transforming two econobox brands into design trendsetters.

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“I want to make the brands strong, while keeping them fresh,” said the 62-year-old Schreyer during an interview with TheDetroitBureau.com.

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Hyundai Vision G Concept Hints of Radical Shift for Next Equus Sedan

Big show car also could return as new premium coupe.

by on Aug.12, 2015

The Hyundai HCD-16 Vision G Coupe concept makes its debut in LA before heading to Pebble Beach.

When Hyundai launched its big Equus a few years back, it took a relatively conservative approach to styling in its bid to take on such premium luxury models as the Mercedes-Benz S-Class and BMW 7-Series. Expect to see it shift into a more radical gear going forward, at least if the new Hyundai HCD-16 Vision G Coupe Concept is any indication.

Making its debut a few days ahead of the annual Pebble Beach Concours d’Elegance, the Vision G pushes the luxury design envelope much as the last-generation Hyundai Sonata took things to the extreme in the mainstream, midsize luxury sedan segment. And while there are no plans to put the show car into production, senior Hyundai officials confirmed to TheDetroitBureau.com that signature styling “cues” will reappear on the next-gen Equus when it is redesigned in the next several years.

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“You’re not wrong,” when asked if the concept is a forerunner of the Equus replacement, said Peter Schreyer, the director of styling, and one of three presidents, for both the Hyundai and sibling Kia brands. The Vision G “carries a lot of DNA of our future direction.”

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Crossover Market Gets Tough Competitor with 2016 Hyundai Tucson

Maker counting on success of new CUV.

by on Aug.10, 2015

The 2016 Hyundai Tucson plays an important role in the automaker's growing portfolio of vehicles.

Hyundai, the South Korean automaker, has become a force on the global stage by building a series of clever and well-built equipped vehicles with up-to-date technology at eminently affordable prices.

The 2016 Hyundai Tucson, a smart and capable compact utility vehicle aimed at the heart of a fast growing segment of the market, remains true to the company’s basic philosophy, while improving on a vehicle that is vital to its portfolio.

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The new Tucson is roomy and comfortable, looks smart sitting at the curb, nicely furnished on the inside and delivers ample, but not overwhelming power. Moreover, the ride and handling have been measurably improved by a revamped suspension layout and lighter chassis, while the brakes deliver plenty of stopping power. (more…)

Hyundai Offering Do-It-Yourself Android Auto Updates

Program for vehicles with navigation system only.

by on Jul.30, 2015

Hyundai is letting Sonata owners with Android Auto handle the updates of the system themselves.

It seems like just about everything related to Android or Apple needs an update at some point, and now if you have a Hyundai Sonata with Android Auto, you can tackle the updates yourself.

The South Korean automaker is offering owners the opportunity to use the MyHyundai portal to download the upgrades to the system and install it themselves. For those who are uncomfortable with that, they can still drive to their dealer and let a service tech perform the upgrade.

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“This is the first time we’ve made a software upgrade available using the MyHyundai portal,” said Michael Deitz, senior group manager of Connected Care, Hyundai Motor America, in a statement. (more…)

First Drive: 2016 Hyundai Tucson

Third-generation CUV should help redefine the brand

by on Jul.20, 2015

The 2016 Hyundai Tucson advances the Fluidic Dynamics design language.

Mention the name, Hyundai, and many American motorists will give you a blank stare. For its first two decades in the U.S. market, the Korean carmaker offered cheap, low-quality and largely forgettable products like the original – and oxymoronic — Excel. But if you’re one of those giving Hyundai the cold shoulder, it may be time to think again.

Along with Korean sibling Kia, Hyundai has delivered a series of surprises in recent months. They topped the charts among mainstream brands in J.D. Power’s latest Initial Quality Study, as well as AutoPacific’s Vehicle Satisfaction Awards. And one good reason is the Hyundai Tucson.

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The second-generation crossover, launched in 2009, was stylish, sporty and surprisingly well-equipped. Now, Hyundai is back with a third-generation Tucson, and with the compact crossover segment becoming increasingly competitive, we headed off to Minnesota for a first drive to see how it stacks up.

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Hyundai Counting on Crossovers to Kick-Start Momentum

Redesigned Tucson could be followed by two all-new CUVs.

by on Jul.16, 2015

Hyundai has scored major gains in quality with products like the 2015 Tucson, but now it needs to increase production levels.

After watching sales grow more than seven-fold from 1998 to 2014, Hyundai Motor America unexpectedly leveled off last year, and company officials think there’s one primary reason why: a lack of crossover-utility vehicles.

The Korean carmaker simply hasn’t kept up with one of the biggest changes to reshape the U.S. auto industry in decades, with SUVs and CUVs now outselling sedans for the first time ever. But that soon could change, according to HMA CEO Dave Zuchowski. Hyundai not only has an all-new Tucson for 2016, but it’s getting a big increase in production capacity.

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Longer-term, Zuchowski said, Hyundai is looking to significantly expand its crossover line-up, with two possible new models in the works, offerings that would bookend the maker’s current utility vehicle line-up. (more…)

Koreans Score Big Again in Vehicle Satisfaction Awards

Big Kia K900 sets all-time high.

by on Jul.08, 2015

The premium kuxury Kia K900 sedan was the highest-ranked vehicle ever in the VSA.

Step aside, Mercedes-Benz, BMW and Audi, there’s a new king-of-the-hill. Make that two of them, Korean siblings Kia and Hyundai together nudging aside European manufacturers with the high-score in the new Vehicle Satisfaction Awards.

The big Kia K900, a Korean alternative to such premium luxury models as the Mercedes S-Class and BMW 7-Series, scored an all-time high in the annual VSA study based on ratings submitted by over 66,000 U.S. new car buyers. But General Motors had more winners in individual vehicle segments than other manufacturer.

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“2015 represents a year of diversity,” says George Peterson, president of AutoPacific, Inc., the California research firm that conducts the Vehicle Satisfaction Awards. “Competition is fierce and no one automaker dominates the results.”

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Hyundai Replaces GM as Top NFL Sponsor

Korean maker paying $50 million annually for new deal.

by on Jun.29, 2015

Hyundai's profile is going to get quite a bit higher with its new four-year sponsorship deal with the NFL.

For hours on end every Sunday this fall, American football fans are going to see something new on their television screens: the Hyundai logo. The South Korean automaker is taking over for General Motors as the league’s top sponsor in a new four-year agreement.

No figures were released on the deal, but ESPN reported that Hyundai will pay $50 million annually: double GM’s $25 million payout. Unlike the GM deal, the NFL can still sell the truck category and the rights to give away that vehicle to the Super Bowl MVP. GM’s three-year deal was exclusive, but was tied specifically to GMC.

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“We value our relationship with the NFL and its fans, but have decided to focus our sponsorship resources in other areas in the future,” GM said in a statement. (more…)

Japanese Automakers Slide, Koreans Surge in New J.D. Power Initial Quality Study

Japanese brands, as a group, post worst performance in 29 years.

by on Jun.17, 2015

Hyundai has scored major gains in quality with products like the 2015 Tucson, according to Power.

This story contains updated information.

If the latest J.D. Power survey is any indication, you might need to re-think just about everything you thought you knew about automotive quality.

The latest Initial Quality Survey, or IQS, finds that Japanese automakers, on the whole, have suffered a significant slide in the quality charts, with only three brands in the Top 10 this year. But the real shocker might be the surge in Korean quality. Kia, a brand long known for cheap, mediocre products, was second, behind top-ranked Porsche, with Hyundai ranked fourth. Jaguar, also struggling to reverse a reputation for poor quality, was third.

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For the Korean brands, which are caught up in a ferocious battle for market, the survey results represent a measure of vindication.  “We are extremely proud of the results,” said Mike Ofiara, a spokesman for Kia, which finished second in the overall ranking. “We’ve come a very long way. It’s representative of a lot of hard work by a lot of people.”

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