Hyundai has a problem…a good problem: it can’t build enough vehicles to meet demand. As a result, it is looking to expand its production capability in the U.S. to meet the demand for its crossovers and SUVs.
The South Korean automaker has seen its marketshare in the U.S. slide as sales of crossovers and SUVs has risen in the last several months in concert with a steady decline in gas prices. The automaker’s strategy in the U.S. has focused on building more cars at its two facilities here.
However, it’s now scrambling to decide whether it should add another production line at its plant in Montgomery, Alabama, where it currently builds the Sonata and Elantra. The new line, which Hyundai is not confirming, could take on production of its Santa Fe crossover, which is currently produced in Georgia, or the smaller Tucson, which is imported from Korea. (more…)