There’s plenty to keep your interest piqued at the annual SEMA Show in Las Vegas, whether you’re looking for performance parts, appearance upgrades – even such mundane things as in-car air fresheners. And then there are all the customized cars, including a wide array sponsored by manufacturers like Hyundai.
The Korean carmaker used its SEMA news conference to pull the wraps off six special models, each offering a different take on one of its production vehicles, like the Genesis sedan and coupe, and the latest-generation Hyundai Sonata.
“I like to see cars we build reimagined,” explained Mike O’Brien, Hyundai’s vice president of corporate and product planning. (more…)