The buzz throughout the car business revolves around utility vehicles and trucks.
But compact cars remain one of the industry’s largest segments and Hyundai, the ambitious South Korean automaker, plans to intensify the competition with the new version of the popular Elantra with subtle and not so subtle improvements.
The automaker is ramping up the availability of safety technology on the new compact, such as automatic braking, as well as connectivity services, such as Apple CarPlay. The focus on technology both for safety and fun should worry rivals like Honda and Toyota that have long dominated the segment. (more…)