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Hyundai Reveals New Genesis G90 Flagship

Rendering closely resembles Vision-G concept.

by on Nov.10, 2015

The Genesis G90 will replace the current Hyundai Equus and top the new luxury brand's line-up.

Think of it as “déjà vu all over again,” or so the late Yogi Berra might have put it.

Hyundai is offering a first look at what the flagship of its new Genesis luxury brand will look like and, it seems, the G90 sedan will look a lot like the Vision-G concept that the maker rolled out for the Pebble Beach Concours d’Elegance last August.

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Also to be known as the G900 in the Korean market, the sedan “will deliver a concept of ‘New Luxury’ to our customers,” promised Hyundai R&D chief Woong-Chul Yang. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”


In the Beginning – How the New Genesis Brand Will Get Off the Ground

Shared dealers, but a unique dealer experience.

by on Nov.05, 2015

Hyundai's US design chief Chris Chapman with the HCD-16 Vision G Coupe concept.

When the new Genesis luxury brand debuts next year, parent Hyundai Motor Co. will introduce it in a careful series of steps, the details of some yet to be worked out, according to insiders and well-informed industry observers.

Only two product lines will be ready at first, both based on Hyundai’s existing, high-end products. And while they will get new names and badges, they will continue to be sold within the confines of existing dealerships, rather than from fancy new showrooms, a move that could significantly reduce Hyundai’s initial cash outlay.

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But in the years that follow, Genesis will begin to receive an assortment of new products, and will see a focus on new sales and service techniques designed to differentiate the new luxury brand from more established competitors from the U.S., Europe and Japan, sources agree.


Hyundai Launches New Genesis Luxury Brand

Surprise about-face pits Korean maker against tough competition.

by on Nov.04, 2015

Hyundai Vice Chairman Euisun Chung announces plans for the new Genesis brand in Seoul.

Hyundai is formally entering the luxury car business. The maker has reversed course and now will launch a separate upscale brand called Genesis.

The Korean carmaker first dipped its toe in the luxury market nearly a decade ago with the launch of the first Genesis sedan, but until now had said it would not create a separate brand because of the high costs and risks such a move would entail. But it appears to have reconsidered that reluctance with the recognition that upscale products have been delivering a disproportionate share of industry profits in recent years.

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“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” said Euisun Chung, Hyundai Motor Company Vice Chairman and a grandson of the company’s founder.


Mirror, Mirror: Who’s the Greenest of Them All?

Five finalists for Green Car of the Year revealed.

by on Oct.19, 2015

One of the five finalists: the 2016 Toyota Prius.

Sales of high-mileage and low emissions vehicles, especially battery-based models, have tumbled in recent months, along with fuel prices. But facing tough new mileage mandates in the U.S., and stiffened emissions rules in Europe and other parts of the world, automakers have been rushing to market with an assortment of new, green models.

But which is the most environmentally friendly? Five finalists for Green Car of the Year have been announced, ahead of the awards ceremony set to mark the opening of the 2015 Los Angeles Auto Show next month.

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“This is the strongest field of finalists we’ve seen in our annual Green Car of the Year® program,” said Ron Cogan, editor and publisher of the Green Car Journal and


NHTSA Chief Signals Crackdown on Auto Industry Testing

“We’re questioning everything now,” says Rosekind.

by on Sep.22, 2015

“You have to question all assumptions,” says Rosekind.

Following a series of deadly safety scandals and, now, Volkswagen’s attempt to cheat on federal emissions standards, federal regulators will be a less tolerant of industry claims, especially when it comes to self-certified testing, warned the nation’s automotive chief.

“We’re questioning everything now,” said Mark Rosekind, director of the National Highway Traffic Safety Administration, during an appearance at an industry conference in the Detroit suburb of Novi. “You have to question all assumptions.”


Last Friday, the Environmental Protection Agency ordered the recall of 482,000 Volkswagen diesel-powered vehicles after learning the automaker had installed a so-called “defeat device” designed to meet emissions standards when undergoing standard testing procedures. But once on the road, the vehicles were able to produce as much as 40 times the legal limit of harmful emissions.


New Hyundai Elantra Makes Early Debut in Korea

U.S. version to premier at LA Auto Show.

by on Sep.21, 2015

The Korean Hyundai Avante will morph into the U.S. Hyundai Elantra in time for the LA Auto Show.

We’re not supposed to see the all-new Hyundai Elantra until it makes its splashy debut at the L.A. Auto Show in November. But if you ignore the “Avante” badge on the new mode that has just been unveiled in the Korean carmaker’s home market, well, you’ve got a good guess of what the new Elantra will look like.

For those who were disappointed when the latest-generation Hyundai Sonata adopted a more conservative design, don’t worry. The new Elantra maintains the edgy styling that made it such a standout in the traditionally stodgy compact sedan segment when the current model debuted a few years back.

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The new Hyundai Elantra will also grow a wee bit larger, add a variety of new high-tech features – such as emergency auto braking — and likely deliver a little bit better performance and fuel economy.


Hyundai Set to Debut New “N” Performance Line

Frankfurt debut set; U.S. plans uncertain.

by on Aug.31, 2015

The Hyundai i20 WRC racer will be used to preview the Korean maker's new N performance line.

Hyundai is set to become the latest automaker to introduce a new performance-focused sub-brand.

The new Hyundai N sub-brand will make its debut during the Frankfurt Motor Show next month as the Korean maker lifts the covers off a modified version of its compact i20 model set to compete in the World Rally Car program. Another hint of what’s to come will show up in digital form as part of the popular Gran Turismo videogame.

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Hyundai insiders tell they would “not be surprised” if the N line eventually comes to the U.S. market, but they said there are no immediate plans, and nothing is likely to be shown at the two big American auto shows in Los Angeles or Detroit in the coming months.


Hyundai Offers Glimpse of New Elantra

“A move to modern styling” with the next-gen compact.

by on Aug.20, 2015

A first glimpse of the direction Hyundai will take with the next-generation Elantra.

The edgy styling of the outgoing model helped redefine the compact sedan segment, and now Hyundai is hoping to score again with the upcoming update of its compact Elantra.

A rendering of the new sedan, released by Hyundai corporate headquarters in Seoul, shows that the maker isn’t going for a complete makeover but, rather, a further refinement of the current Elantra’s coupe-like shape. That includes more distinctive “active character lines” and new wheel arches.

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“The All-new Elantra captures the car’s unique design characteristics that really place this model in a class of its own,” declared Peter Schreyer, Hyundai Motor Co.’s president and Chief Design Officer, in a statement. (more…)

Kia Co-Pres Schreyer “Addicted” to Change as He Reshapes Hyundai, Kia

“I want to make the brands strong…fresh,” says design chief.

by on Aug.18, 2015

The Hyundai HCD16 Vision-G gets a second showing at the Pebble Beach Concours.

Parked on a field off the well-manicured greens of the Pebble Beach golf course, the big coupe almost glows in the late evening sun, drawing admiring stares from the crowd that surrounds it.

For now, the HCD16 Vision-G is just a concept vehicle, but Peter Schreyer is quick to tell you that it will have a significant role in the Hyundai brand going forward. And he should know. The one-time Audi stylist who now serves as co-president of both the Korean carmaker and its sibling brand Kia, Schreyer has won wide praise for transforming two econobox brands into design trendsetters.

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“I want to make the brands strong, while keeping them fresh,” said the 62-year-old Schreyer during an interview with


Hyundai Vision G Concept Hints of Radical Shift for Next Equus Sedan

Big show car also could return as new premium coupe.

by on Aug.12, 2015

The Hyundai HCD-16 Vision G Coupe concept makes its debut in LA before heading to Pebble Beach.

When Hyundai launched its big Equus a few years back, it took a relatively conservative approach to styling in its bid to take on such premium luxury models as the Mercedes-Benz S-Class and BMW 7-Series. Expect to see it shift into a more radical gear going forward, at least if the new Hyundai HCD-16 Vision G Coupe Concept is any indication.

Making its debut a few days ahead of the annual Pebble Beach Concours d’Elegance, the Vision G pushes the luxury design envelope much as the last-generation Hyundai Sonata took things to the extreme in the mainstream, midsize luxury sedan segment. And while there are no plans to put the show car into production, senior Hyundai officials confirmed to that signature styling “cues” will reappear on the next-gen Equus when it is redesigned in the next several years.

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“You’re not wrong,” when asked if the concept is a forerunner of the Equus replacement, said Peter Schreyer, the director of styling, and one of three presidents, for both the Hyundai and sibling Kia brands. The Vision G “carries a lot of DNA of our future direction.”