Hyundai New York Auto Show | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘hyundai new york auto show’

Hyundai Delivers Two Versions of New Santa Fe

Long-wheelbase model delivers added room, third row.

by on Apr.05, 2012

The short-wheelbase Santa Fe Sport.

The 2012 New York Auto Show is delivering more than a few surprises – notably including Hyundai’s unexpected announcement that it is launching not one but two new versions of the 2013 Santa Fe crossover.

The Santa Fe is one of the most important models in the Korean carmaker’s line-up.  An earlier generation signaled the start of Hyundai’s dramatic transformation from econobox maker into a high-quality, stylish brand.  But today, it’s a critical entry into one of the U.S. market’s fastest growing segments.

Stay Connected!

The challenge, said Hyundai Motor America CEO John Krafcik, was meeting the needs of both young buyers and empty-nesters who might need just a 2-row crossover-utility vehicle, as well as growing families who want a 3-row CUV with seating for up to seven.

Rather than try to squeeze in the extra seats – as it done previously – Hyundai decided to produce the long-wheelbase Santa Fe and shorter Santa Fe Sport.

(more…)

First Look: 2013 Hyundai Santa Fe

Reveals new “Storm Edge” design theme.

by on Mar.12, 2012

Hyundai will introduce the new 2013 Santa Fe in New York next month.

It was a dark and stormy design…

Well, not quite, but this somewhat shadowed teaser image from Hyundai provides a first look at the maker’s next-generation Santa Fe crossover.  The 2013 remake introduces what the maker has dubbed “Storm Edge,” an update of its well-regarded Fluidic Sculpture design language.

The two renderings come less than a month before Hyundai rolls out the 2013 Santa Fe at the upcoming New York International Auto Show.  The update of the CUV is an important and symbolic move for the Korean carmaker.  The original Santa Fe marked the transformation of the Hyundai brand from one focusing on cheap and boring products into a maker of stylish, fun-to-drive – if still affordable – automobiles.

Subscribe Now! Free!

The most notable change comes with an updated take on the familiar Hyundai six-sided grille.  It now features flatter, but thicker, cross slats.  The front look borrows heavily from the maker’s new Azera, especially when it comes to the wraparound headlamps, which feature LED accents around the main projector bulbs.

(more…)