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Hyundai Struggles as New Vehicle Market Changes

Sales continue to fall as maker awaits new crossovers.

by on Jul.19, 2017

Hyundai is a latecomer to the SUV and crossover over party, but the 2018 Kona aims to help remedy that problem.

One automaker under pressure from the shift away from cars is Hyundai, which has watched its sales tumble as the shift from passenger cars to utility vehicles and trucks has undercut its sales momentum this year.

Mike O’Brien, Hyundai vice president of corporate and digital product planning and development, noted Hyundai sales dropped significantly during May and June as the company elected to reduce sales to rental fleets.

Beyond the Headlines!

The sales drop followed a steady increase in Hyundai sales that reached all the way back to the 2008-2009 recession when the South Korean automaker’s sales took off, beginning a long period of growth. The steady increases in sales continued through 2016 when the company set a sales record, O’Brien said. (more…)