Hyundai has grabbed market share since the recession by offering consumers a little bit extra at a very attractive price that confounds the competition.
The South Korean automaker also is ambitious. So while it started out building small cars that stressed affordability and fuel efficiency, it has also shown a deft touch in the mid-sized and even luxury segments where it is challenging the premium brands such as Lexus, Cadillac, Audi, BMW and Mercedes-Benz with the 2015 Hyundai Genesis.
The Genesis is a large rear-wheel drive sedan that delivers distinctive styling, ample power, some of the very latest technology as well as solid ride and handling for a price, $38,000, that is less than what you would pay for an established luxury brand. (more…)