If you still think “cheap and cheerful” when someone mentions Hyundai, you obviously haven’t checked out the changes the Korean carmaker has undergone in recent years. And nothing symbolizes that more than the Equus, the maker’s big sedan that takes aim at some pretty formidable competition in the premium-luxury segment.
Less than three years after reaching U.S. shores, the Hyundai Equus is set to undergo some significant updates for the 2014 model-year, which Hyundai revealed this week at the New York Auto Show. That’s probably no surprise considering the tough competition it faces from Europe, Japan and the U.S., notably an all-new Mercedes-Benz S-Class the German maker plans to reveal in just a couple months.
According to Hyundai, there are “30 new and enhanced features,” starting with some immediately obvious tweaks to the exterior and interior. They include new front bumpers and a revised grille, as well as the addition of standard LED fog lamps and new 19-inch “turbine blade” wheels.