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Hyundai Refines Equus for 2014

From “cheap and cheerful” to posh and luxurious.

by on Mar.27, 2013

Hyundai's 2014 Equus features 30 new and enhanced features to compete against some tough competiton.

If you still think “cheap and cheerful” when someone mentions Hyundai, you obviously haven’t checked out the changes the Korean carmaker has undergone in recent years. And nothing symbolizes that more than the Equus, the maker’s big sedan that takes aim at some pretty formidable competition in the premium-luxury segment.

Less than three years after reaching U.S. shores, the Hyundai Equus is set to undergo some significant updates for the 2014 model-year, which Hyundai revealed this week at the New York Auto Show. That’s probably no surprise considering the tough competition it faces from Europe, Japan and the U.S., notably an all-new Mercedes-Benz S-Class the German maker plans to reveal in just a couple months.

The source for auto info!

According to Hyundai, there are “30 new and enhanced features,” starting with some immediately obvious tweaks to the exterior and interior. They include new front bumpers and a revised grille, as well as the addition of standard LED fog lamps and new 19-inch “turbine blade” wheels.

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Q&A: Hyundai Motor America CEO John Krafcik

Staying hungry to stay ahead.

by on Feb.19, 2010

Hyundai Motor America CEO John Krafcik reveals the new Sonata at the LA Auto Show, last November.

You’ll find John Krafcik out running, every morning, before he sits down with the reporters gathering in San Diego for this week’s launch of the all-new, 2011 Hyundai Sonata.  “Stay humble, stay hungry,” is a favorite phrase for the lean and trim CEO of the Korean maker’s fast-growing U.S. subsidiary, and it’s one that informs the way he runs both his life and his company.

It wasn’t all that long ago that Hyundai was the butt of jokes for late-night comics, a company struggling to just hang on in the hotly competitive U.S. market.  But things have shifted dramatically as the maker has rebuilt its product line and its image, reversing a long-standing reputation for bland design, boring products and questionable quality.

Market share jumped from 3.0% to 4.2% last year – amidst a downturn during which Hyundai was one of only three brands to actually grow volume – but 2010 will be the real test of Hyundai’s turnaround.

(Click Here for the results of a new study revealing Hyundai, Ford making significant gains in share, loyalty and more.)    (more…)