The challenge for a new automotive brand is to try to decide what you stand for and then get that message out to the public. In the case of Genesis, the new luxury marque does have the benefit of having a deep-pocket parent with plenty of design and engineering talent.
And that all comes together in the form of the GV80 Concept vehicle which made its debut at the New York International Auto Show Wednesday afternoon. While it’s being billed as nothing more than a show car, officials with the luxury arm of Hyundai Motor Co. said key design elements – as well as some of the GV80’s technology – will make it into production.
The marque’s first crossover-utility vehicle, liberally borrowing from the concept, will roll into Genesis showrooms “in about two years,” said brand boss Manfred Fitzgerald. And the GV80’s distinctive, quad-slit headlamps “will become a signature for the Genesis brand,” carrying over to all future models.