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Hyundai Aiming for #2 in Green Vehicle Market

Korean maker and partner Kia will launch 26 “eco” models by 2020.

by on May.25, 2016

The Hyundai Ioniq will be offered with hybrid, plug-in and EV versions.

Hyundai has big plans for the “eco” market, with the maker planning to introduce 26 new hybrid, plug-in, battery-electric and fuel-cell  vehicles between now and 2020, a blitz that begins with this year’s launch of the new Ioniq model.

The challenge, said the head of the Korean carmaker’s green car program, will be winning over motorists who’ve so far shown a reluctance to buy battery and hydrogen cars in large numbers. But, facing increasingly stringent emissions and mileage mandates, Hyundai – and its rivals – have no choice but to bring cleaner, more energy-efficient products to market, said executive Byung Ki Ahn.

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“We’re making a serious effort to be the number two producer of EVs and fuel-cell vehicles,” said Ahn, the director of the Eco-Vehicle Performance Development Group for Hyundai and partner Kia. “I don’t think we can beat Toyota right away.”

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Hyundai Blitzing Market with 26 Green Machines

Korean maker aims to rival Toyota in alternative powertrain technology.

by on Apr.05, 2016

The Hyundai Ioniq makes its debut at the NY Auto Show. Hybrid, plug-in and EV versions will be offered.

When Hyundai pulled the wraps off its new Ioniq model last month, it offered three different alternative flavors: a conventional hybrid, a plug-in and a pure battery-electric version. But that’s just the beginning of the Korean carmaker’s green car push.

Within the next four years, Hyundai Motor Group – including both the Hyundai, Kia and Genesis brands – intends to flood the market with 26 green machines, including both battery and hydrogen-powered models.

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The move is a risky one, especially in light of current, low gas prices that could stay depressed for several more years. But if Hyundai can pull it off, only Toyota would offer more models using alternative powertrain technology.

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Hyundai Ioniq – From Low to No Emissions

Prius fighter will be offered with hybrid, plug-in and EV options

by on Mar.01, 2016

There'll be three separate versions of the new Hyundai Ioniq: hybrid, plug-in and EV.

When it comes to taking on the ever-popular Toyota Prius, Hyundai is pulling off the gloves.

Like Prius, the new Hyundai Ioniq that debuted today at the Geneva Motor Show also features its own, unique body, something that the Korean carmaker hopes will let it stand out from more traditional compact models. But unlike Toyota’s hybrid, the Ioniq will be offered in three distinctive “flavors,” a conventional hybrid, a plug-in and a pure battery-electric version, as well.

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“We are bringing a unique new approach to e-mobility,” said Jochen Sengpiehl, Vice President Marketing at Hyundai Motor Europe, “with no compromise on great design, driving pleasure and new connectivity features. And we’re making it accessible to more customers, further extending our product line-up.”

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Hyundai Goes for the Hybrid Two-fer with Sonata

Maker rolls out hybrid and plug-in hybrid for 2016.

by on Jan.13, 2015

Hyundai introduced the 2016 Sonata hybrid and plug-in hybrid at the Detroit Auto Show. Photo credit: Len Katz

Hyundai jumped into the midsize hybrid vehicle fray this week with both feet, or versions anyway: gas-electric and plug-in hybrid with the Sonata at the Detroit Auto Show.

The plug-in version is new for Hyundai and marks the first time the Korean automaker has offered one. The Sonata PHEV can travel 22 miles in pure electric mode, which the maker claims is farther than any other midsize PHEV. Sonata PHEV is expected to deliver 93 MPGe combined in EV mode based on internal estimates.

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It’s powered by a 9.8-kWh lithium polymer battery and a 50-kW electric motor. Recharge time ranges from two and a half hours at a 240V Level 2 charging station to five hours using a standard 120V outlet. (more…)

Hyundai Pledges Average Fuel Economy of 50 MPG

‘Is that a stretch target, yeah,’ auto executive admits.

by on Aug.05, 2010

Fuel cell vehicles, battery cars and advanced gasoline technology, like that used in the new Sonata Turbo will be needed, said CEO Krafcik.

Korean carmaker Hyundai has laid out a “stretch target” of hitting an average 50 mpg fuel economy by 2025, a senior official announced to an industry conference.
John Krafcik says one of the core philosophies at Hyundai is a desire to stretch to reach what may seem to be unattainable goals – including mileage numbers many industry leaders see as impossible or close to it.

“We never set a target that we know how to hit,” the president and CEO of Hyundai Motor America told a session at the Management Briefing Seminars in Traverse City.

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With that, Krafcik said that the company has pledged to reach an average corporate average fuel economy of 50 mpg in the next 15 years.
“Is that a stretch target, yeah,” Krafcik said. “We want to lead the industry in fuel economy. We want to set the trajectory.”

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