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Closer Look: Hyundai Blue-Will Concept

Another plug in hybrid in search of CAFE credits and customers.

by on Jan.10, 2010

Blue-Will is powered by a direct injection, 1.6-liter four-cylinder and a 100 kW motor.

Hyundai’s Blue-Will Plug-in Hybrid makes its U.S. debut at the 2010 North American International Auto Show next week.

It’s a good example of the conventional thinking that is emerging from all major makers. In a quest for CAFE credits, most are showing plug-in hybrids, which get — in theory — very high miles per gallon ratings, and allow makers to put forth “clean car” marketing boasts.

As we reported back in April, the Blue-Will (블루 윌), was originally displayed at the Seoul Motor Show. However, Hyundai has now revealed more details in an English like release.

Hyundai claims that Blue-Will could see the road as a hybrid-only model. We very much doubt it, as the volumes will be small, so it’s likely coming as an adjunct to a freshened model. Still, the upstart government protected company, with no love lost over longer established Japanese competitors, is stalking Toyota’s and Honda’s huge lead as auto technology giants, so a dedicated hybrid is possible.

Hyundai says Blue-Will has an electric-only driving distance of up to 40 miles on a single charge and a fuel economy rating of more than 100 miles per gallon. (Your mileage may vary.) Codenamed HND-4, the Blue-Will is the fourth in a series of concept vehicles to come out of the Namyang Design Center.