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Hyundai Finds Religion with 2nd-Generation Genesis

Let there be light: Korean carmaker out to win over disbelievers.

by on Jan.13, 2014

Hyundai aims to take its big Genesis up a notch when the second-generation sedan reaches market. Photo credit: Len Katz.

Let there be light, said the Korean carmaker and, lo, there was, proving to the many disbelievers that Hyundai actually could build something more impressive than a low-priced econobox.  The maker’s first effort to move up-market with the mid-luxury Genesis proved one of the big surprises of the last decade, winning an array of awards that included North American Car of the Year.

But was it more than just a one-time fluke? That’s the question skeptics continue to ask – and which the question Hyundai hopes to put to rest as it rolls out a second version of the big Genesis sedan for 2015.  TheDetroitBureau.com got an early look at the new model last autumn but, like everyone else gathering at this week’s North American International Auto Show, we’re taking a closer look to see just how far the Koreans have gone the second time around.

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It doesn’t take more than a quick glance to recognize the answer is: quite a bit, certainly from a styling standpoint.  The original, 2008 Hyundai Genesis was a handsome enough car in a me-too sort of way.  This time ‘round, the Seoul-based maker is more confidently pushing the boundaries of its new Fluidic Sculpture design language – now dubbed version 2.0 — and to good effect. The 2015 Genesis doesn’t look a rip-off of anyone else’s styling.

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Sneak Peek: Hyundai HED-6

“Urban Nomad” SUV slated for debut at 2009 Geneva Motor Show

by on Feb.09, 2009

Hyundai HED-6 Concept, debuting at 2009 Geneva Motor Show

Hyundai HED-6 Concept, debuting at 2009 Geneva Motor Show

Forget the great outdoors. The Hyundai HED-6 is for “urban nomads,” according to the Korean carmaker, which offered up this first, computer-generated look at the show car that will make its debut at the Salon International de L’Automobile in Geneva on March 3rd.

Think of it as a “a car of contrast for a world of contrast,” the automaker says, in a release, suggesting that the HED-6 reflects the cultural influence of major European cities like Berlin, Paris and London. One of the more interesting design touches is the three-dimensional, sculpted shape of the rear window is achieved using “Lexan” high-performance plastics instead of conventional automotive glass.

More to the point, says Allan Rushforth, Vice President at Hyundai Motor Europe, the show ute gives an indication of the next generation of Hyundai SUVs. “The HED-6 brings an entirely new look to Hyundai’s SUV line-up. It fuses a robust exterior with a fresh and elegant interior, making for an eye-catching package, while its latest-generation power train highlights Hyundai’s clean-technology expertise.”

In concept trim, HED-6 is equipped with LED daytime running lights and powered by a 175 HP, 1.6-litre GDi turbocharged engine.

The HED-6 will make its debut the same day as another Korean SUV prototype debuts at the 2009 Geneva Motor Show. Hyundai’s sibling, the Kia division, will reveal a compact Euro-ute of its own, which you can see here.