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Posts Tagged ‘Hyundai Genesis’

Hyundai Set to Launch 1st Pickup, Flood of New SUVs

Official Santa Cruz announcement to come by April.

by on Jan.29, 2016

Hyundai won raves for the Santa Cruz concept, a car-based pickup unveiled in early 2015.

In a market increasingly dominated by pickups and utility vehicles, Hyundai is “out of whack,” with a car-dominated model mix, but that’s about to change, says the company’s top U.S. executive.

Sometime before April, the Korean carmaker is formally planning to announce it will build the well-received Santa Cruz pickup that debuted in concept form at the 2015 Detroit Auto Show. But it will be just one in a flurry of new crossover-based models for both the mainstream Hyundai and new Genesis luxury brands, officials have confirmed.

“We’re out of whack, a fish swimming upstream,” in the current environment, said Hyundai Motor America CEO Dave Zuchowski, noting that while truck models currently account for 58% of the U.S. vehicle market, they make up barely 27% of Hyundai’s American volume.

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And without getting more in line with market trends, Hyundai is beginning to see its steady growth begin to sputter, officials acknowledged during a media preview of the new Elantra sedan in San Diego.


Hyundai Reveals New Genesis G90 Flagship

Rendering closely resembles Vision-G concept.

by on Nov.10, 2015

The Genesis G90 will replace the current Hyundai Equus and top the new luxury brand's line-up.

Think of it as “déjà vu all over again,” or so the late Yogi Berra might have put it.

Hyundai is offering a first look at what the flagship of its new Genesis luxury brand will look like and, it seems, the G90 sedan will look a lot like the Vision-G concept that the maker rolled out for the Pebble Beach Concours d’Elegance last August.

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Also to be known as the G900 in the Korean market, the sedan “will deliver a concept of ‘New Luxury’ to our customers,” promised Hyundai R&D chief Woong-Chul Yang. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”


In the Beginning – How the New Genesis Brand Will Get Off the Ground

Shared dealers, but a unique dealer experience.

by on Nov.05, 2015

Hyundai's US design chief Chris Chapman with the HCD-16 Vision G Coupe concept.

When the new Genesis luxury brand debuts next year, parent Hyundai Motor Co. will introduce it in a careful series of steps, the details of some yet to be worked out, according to insiders and well-informed industry observers.

Only two product lines will be ready at first, both based on Hyundai’s existing, high-end products. And while they will get new names and badges, they will continue to be sold within the confines of existing dealerships, rather than from fancy new showrooms, a move that could significantly reduce Hyundai’s initial cash outlay.

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But in the years that follow, Genesis will begin to receive an assortment of new products, and will see a focus on new sales and service techniques designed to differentiate the new luxury brand from more established competitors from the U.S., Europe and Japan, sources agree.


Hyundai Launches New Genesis Luxury Brand

Surprise about-face pits Korean maker against tough competition.

by on Nov.04, 2015

Hyundai Vice Chairman Euisun Chung announces plans for the new Genesis brand in Seoul.

Hyundai is formally entering the luxury car business. The maker has reversed course and now will launch a separate upscale brand called Genesis.

The Korean carmaker first dipped its toe in the luxury market nearly a decade ago with the launch of the first Genesis sedan, but until now had said it would not create a separate brand because of the high costs and risks such a move would entail. But it appears to have reconsidered that reluctance with the recognition that upscale products have been delivering a disproportionate share of industry profits in recent years.

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“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” said Euisun Chung, Hyundai Motor Company Vice Chairman and a grandson of the company’s founder.


Kia Co-Pres Schreyer “Addicted” to Change as He Reshapes Hyundai, Kia

“I want to make the brands strong…fresh,” says design chief.

by on Aug.18, 2015

The Hyundai HCD16 Vision-G gets a second showing at the Pebble Beach Concours.

Parked on a field off the well-manicured greens of the Pebble Beach golf course, the big coupe almost glows in the late evening sun, drawing admiring stares from the crowd that surrounds it.

For now, the HCD16 Vision-G is just a concept vehicle, but Peter Schreyer is quick to tell you that it will have a significant role in the Hyundai brand going forward. And he should know. The one-time Audi stylist who now serves as co-president of both the Korean carmaker and its sibling brand Kia, Schreyer has won wide praise for transforming two econobox brands into design trendsetters.

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“I want to make the brands strong, while keeping them fresh,” said the 62-year-old Schreyer during an interview with


Hyundai Vision G Concept Hints of Radical Shift for Next Equus Sedan

Big show car also could return as new premium coupe.

by on Aug.12, 2015

The Hyundai HCD-16 Vision G Coupe concept makes its debut in LA before heading to Pebble Beach.

When Hyundai launched its big Equus a few years back, it took a relatively conservative approach to styling in its bid to take on such premium luxury models as the Mercedes-Benz S-Class and BMW 7-Series. Expect to see it shift into a more radical gear going forward, at least if the new Hyundai HCD-16 Vision G Coupe Concept is any indication.

Making its debut a few days ahead of the annual Pebble Beach Concours d’Elegance, the Vision G pushes the luxury design envelope much as the last-generation Hyundai Sonata took things to the extreme in the mainstream, midsize luxury sedan segment. And while there are no plans to put the show car into production, senior Hyundai officials confirmed to that signature styling “cues” will reappear on the next-gen Equus when it is redesigned in the next several years.

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“You’re not wrong,” when asked if the concept is a forerunner of the Equus replacement, said Peter Schreyer, the director of styling, and one of three presidents, for both the Hyundai and sibling Kia brands. The Vision G “carries a lot of DNA of our future direction.”


New Hyundai Genesis Can Outfox Speed Cameras

by on Jul.01, 2014

The 2015 Hyundai Genesis can not only detect speed cameras, it'll slow the car down.

Even the best of drivers occasionally let their foot press down a little too hard on the gas pedal. And while you might be able to talk your way out of a traffic ticket if a uniformed officer pulls you over, you’re likely just going to have to write a check if you’re nabbed by one of the increasingly common speed cameras popping up across the country.

But the engineers at Hyundai have come up with a way to save speeders from their own bad habits. The Korean carmaker is showing off a new system that not only can alert the driver to a hidden speed camera, but which will automatically slow the vehicle down to avoid a ticket.

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“It knows there is a speed camera there,” the automaker’s spokesman Guido Schenken told reporters during a session marking the Korean launch of the newly redesigned 2015 Hyundai Genesis sedan. “It knows where the speed camera is and it will adopt the correct speed.” (more…)

First Drive: 2015 Hyundai Genesis

Maker looking to draw buyers from other luxury brands.

by on Jun.20, 2014

With the 2015 Hyundai Genesis, the automaker is looking to attract new luxury buyers wanting a good deal as well as plenty of opulence.

Hyundai has grabbed market share since the recession by offering consumers a little bit extra at a very attractive price that confounds the competition.

The South Korean automaker also is ambitious. So while it started out building small cars that stressed affordability and fuel efficiency, it has also shown a deft touch in the mid-sized and even luxury segments where it is challenging the premium brands such as Lexus, Cadillac, Audi, BMW and Mercedes-Benz with the 2015 Hyundai Genesis.

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The Genesis is a large rear-wheel drive sedan that delivers distinctive styling, ample power, some of the very latest technology as well as solid ride and handling for a price, $38,000, that is less than what you would pay for an established luxury brand. (more…)

Hyundai Takes on BMW with New AG Sedan

No plans for U.S. market; another BMW-fighter in development.

by on Jun.02, 2014

The new Hyundai AG is based on the maker's more mainstream Grandeur/Azera model.

Increasingly intent on becoming a player in the luxury car market, Hyundai has pulled the wraps off a new large car, codenamed AG, designed to take on high-line competitors such as BMW and Audi.

The Korean carmaker has already pushed into the luxury market with the flagship Equus and mid-range Genesis – the latter newly updated for 2015. But senior company officials have confirmed plans to expand their line-up of upmarket offerings.

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The new sedan making its debut at the Busan Motor Show, however, is targeted specifically at the Korean luxury market which has seen a surge in growth among imports like BMW, Audi and Mercedes.  Codenamed the AG, the new Hyundai offering is not expected to be shipped to the U.S. Other new luxury offerings are under development for export, sources with the maker told


After Genesis: Hyundai Looking to Take on BMW 3-Series

But Korean carmaker won’t flood showrooms with luxury models.

by on Apr.08, 2014

The new Genesis sedan will attempt to take on German rivals, such as the Mercedes-Benz E-Class, more directly.

In the beginning, there was Genesis.  But even as its second-generation luxury sedan begins rolling into showrooms, Hyundai is looking at its options for expanding its presence in the luxury car market, the maker’s top U.S. executive told And one very strong possibility will be to take on the vaunted benchmark of the compact luxury segment, the BMW 3-Series.

But it has already ruled out several possibilities and Hyundai Motor America’s new CEO Dave Zuchowski cautions that there’s a limit to how many new upscale models it plans to put in its showrooms.  Despite the higher profit potential of cars like the Genesis and even bigger Equus, he stressed, Hyundai isn’t walking away from its traditional “value” segment focus.

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“Genesis is our halo vehicle,” said Zuchowski, during an interview in Phoenix following a media drive of the 2015 luxury sedan.  “It elevates our brand and says we can compete with the best in the world.  But Genesis is all about image and prestige and the Sonata is all about volume,” the new CEO stressed, referring to the next-generation midsize sedan due to follow later this year.