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Hyundai Share Could Slip in Face of Vehicle Supply Shortage

Breaking bottlenecks in the search for more product.

by on Jun.22, 2012

Hyundai may be struggling to boost sales but it continues adding new models, including the 2013 Veloster Turbo.

One of the fastest growth spurts in the auto industry could soon come to a screeching halt.

Hyundai’s sales momentum is running into a serious obstacle as the maker slams into severe constraints on production capacity, cautioned U.S. chief executive officer John Krafcik, the maker struggling to free up supplies from Korea and break production bottlenecks at its plant in Alabama.

“This is something you’re going to hear us say over and over again,” he said. “We have about a 32-day supply, which is the lowest industry,” said Krafcik.

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During a preview of three new models, Krafcik notd Hyundai had sold more than 60,000 cars in each of the last three months and is on track to do it again during June. And that despite now having the lowest incentives in the industry.  But sales would have run even higher had dealers had enough inventory, Krafcik warned.

“We’re pretty well tapped out,” he said, warning that the capacity constraints will continue for awhile.

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First Look: Hyundai Elantra GT and Elantra Coupe

If they come, can you build them?

by on Feb.08, 2012

The new 2013 Hyundai Elantra Coupe with the already wildly popular Elantra sedan.

What do you do when you’re already short of cars to sell – as is the enviable problem faced by Hyundai with the compact Elantra model? How about adding a couple new variants likely to stimulate even more demand.

The Korean carmaker is clearly on a roll, with sales setting yet another new record for 2011, largely driven by demand for the Elantra, the original version of the sedan winning the North American Car of the Year trophy just last month.

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Now, the maker is offering potential buyers even more options, adding both a new Elantra Coupe and a sporty 5-door Elantra GT model for 2013. That will have Hyundai offering more distinct variants of the popular Elantra line than any competitor in the compact segment.

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