The new Hyundai HCD-14 Concept will have a strong influence on the design of the next-gen Genesis sedan.
Few automotive brands have delivered more surprises than Hyundai.
At the Detroit Auto Show on Monday, the automaker once again threw out a concept that shakes up the establishment with the intention of taking its premium offerings to another level.
Hyundai Motor America CEO John Krafcik said that while its HCD-14 Genesis Concept is not the next version of the Genesis sedan, it is a “spiritual guide” for its future premium cars.
Hyundai used a cool movie-style clip highlighting some of the concept’s high-tech features including eye-tracking technology and hand-gesture controls for making phone calls, changing the temperature and choosing music.
“We think it’s once again time to defy convention and delight our premium customers,” Krafcik said.
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No one expected the Korean carmaker to so effectively move up-market with models like the original Genesis sedan and more recent Equus. And now, if the new Hyundai HCD-14 Concept debuting at the 2013 North American International Auto Show is any indication, the maker is going to offer an even more serious challenge to upscale competitors like Lexus, BMW and Mercedes-Benz.