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Hyundai Aims to Push More Up-Market with Genesis 2.0

New premium sedan set to reach U.S. showrooms in early 2014.

by on Oct.24, 2013

Hyundai aims to more directly take on its European rivals with the newly redesigned 2015 Genesis sedan.

Few cars have done more to transform an automaker’s image than the original Hyundai Genesis sedan which landed a slew of awards – including the coveted North American Car of the Year trophy – when it first came to market in 2008.

Now, the Korean carmaker is set to roll out Genesis 2.0, if you will, the second-generation sedan aiming to take Hyundai even more up-market with a more distinctive design, more refined features and – perhaps most critically – the promised of improved ride and handling which, the company says, was aimed to take on the benchmark BMW 5-Series.

“The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market,” said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center, located just outside the Korean capital of Seoul.

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The second-generation Hyundai Genesis, which is being shown to a small group of Korean and foreign journalists for the first time this week, is the product of a 500 billion won, or roughly $500 million, program that Kwon stressed during a dinner interview us “critical” for the Korean maker.  Hyundai has significant aspirations of moving its image more upscale, a process that it began with the 2008 launch of the original Genesis and continued with the more recent introduction of the bigger Equus model.

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Evolving Design: Peter Schreyer Hopes to Reshape Kia and Hyundai

German stylist wants to connect the dots between art and design.

by on Feb.14, 2013

Kia President Peter Schreyer now oversees Hyundai design, as well.

Korea’s business community is a close-knit – some would say xenophobic group. So, it came as a shock when, last month, top executives at the massive Hyundai Group — which includes both Hyundai and Kia — did something unheard of, placing a large chunk of responsibility for the company’s future in the hands of an outsider.

Then again, German Peter Schreyer, had already shown how he could transform the once-stodgy Kia brand into a global trend-setter.

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“I think (my) role is definitely changing,” was the decidedly understated way Peter Schreyer opened a conversation about his new role as one of three Kia presidents. “I think it can help make the design organization stronger,” Schreyer said of his new position during a conversation at the Chicago Auto Show after unveiling both the Kia Forte 5-door hatchback and the edgy Cross GT Concept.

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Hyundai HCD-14 Concept Offers Hints of Next Genesis Sedan

First signature car from Korean maker’s new US design chief.

by on Jan.07, 2013

Is this the next Hyundai Genesis?

If you’re wondering where Hyundai might take things when it updates its popular Genesis sedan in a few years you might want to take a close look when the HCD-14 concept vehicle makes its debut at the Detroit Auto Show next week.

The Korean carmaker has offered up this first teaser image of the sedan and while Hyundai isn’t saying much more, the image does reveal quite a bit about what has emerged from the maker’s Southern California design studio, known as HATCHI.

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Significantly, the HCD-14 – the name signaling it’s the 14th concept model to come from the California design center – is being described by Hyundai sources as the “first signature car” developed under the guidance of new California design director Chris Chapman. He’s the well-regarded stylist whom Hyundai lured away from BMW last year.

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Hyundai Snatches Design Chief from BMW

Underscores Korean maker’s styling shift.

by on Dec.28, 2011

Long-time BMW designer Chris Chapman will now head Hyundai's California design center.

Hyundai has pulled off a styling coup.  The maker has snatched Christopher Chapman, one of BMW’s more promising designers – to head the Korean maker’s Design Center in Irvine, California.

Chapman replaces Philip Zak, who left Hyundai last spring to rejoin the General Motors’ design staff. In his new position, Chapman will be responsible for new vehicle and concept designs for Hyundai – which has built much of its recent rise on cutting-edge styling with products like the midsize Sonata and compact Elantra.

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“With over 22 years of experience in the industry working on esteemed automotive brands, Chris provides a level of talent that will help further our design portfolio,” said Suk Geun Oh, Head of Design, Senior Executive Vice President Hyundai Design Center.

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