Few cars have done more to transform an automaker’s image than the original Hyundai Genesis sedan which landed a slew of awards – including the coveted North American Car of the Year trophy – when it first came to market in 2008.
Now, the Korean carmaker is set to roll out Genesis 2.0, if you will, the second-generation sedan aiming to take Hyundai even more up-market with a more distinctive design, more refined features and – perhaps most critically – the promised of improved ride and handling which, the company says, was aimed to take on the benchmark BMW 5-Series.
“The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market,” said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center, located just outside the Korean capital of Seoul.
The second-generation Hyundai Genesis, which is being shown to a small group of Korean and foreign journalists for the first time this week, is the product of a 500 billion won, or roughly $500 million, program that Kwon stressed during a dinner interview us “critical” for the Korean maker. Hyundai has significant aspirations of moving its image more upscale, a process that it began with the 2008 launch of the original Genesis and continued with the more recent introduction of the bigger Equus model.