Hoping to regain some momentum for its midsize sedan in a market rapidly shifting to SUVs, Hyundai has rushed a refreshed version of its midsize Sonata to market, giving media and potential buyers a first look at the New York International Auto Show.
The Sonata has traditionally been one of the Korean carmaker’s most important models but after scoring with an edgy design theme for the previous sedan, Hyundai took hits by opting for a more conservative design with the current model. The 2018 update intends to put Sonata back on track as one of the midsize four-door segment’s most stylish offerings.
“It’s about making an impact,” said Chris Chapman, lead designer at Hyundai’s U.S. design center. “We wanted to deliver an exciting, expressive car to…show the world how passionate Hyundai is about design and craftsmanship.”