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Hyundai Snatches Design Chief from BMW

Underscores Korean maker’s styling shift.

by on Dec.28, 2011

Long-time BMW designer Chris Chapman will now head Hyundai's California design center.

Hyundai has pulled off a styling coup.  The maker has snatched Christopher Chapman, one of BMW’s more promising designers – to head the Korean maker’s Design Center in Irvine, California.

Chapman replaces Philip Zak, who left Hyundai last spring to rejoin the General Motors’ design staff. In his new position, Chapman will be responsible for new vehicle and concept designs for Hyundai – which has built much of its recent rise on cutting-edge styling with products like the midsize Sonata and compact Elantra.

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“With over 22 years of experience in the industry working on esteemed automotive brands, Chris provides a level of talent that will help further our design portfolio,” said Suk Geun Oh, Head of Design, Senior Executive Vice President Hyundai Design Center.

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