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Hyundai’s Assurance is Baloney, Lawsuit Claims

Auto dealer files $30 million suit against Korean Hyundai.

by on Mar.24, 2010

"Hyundai repeatedly assured its dealers, including Estes, that Hyundai was their partner."

A $30 million lawsuit against Hyundai Motor America and Hyundai Capital America on behalf of what is said to be one of Hyundai’s largest and most successful dealerships has been filed.

Plaintiff Jim Estes and his dealership Merced Hyundai in Northern California are charging Hyundai with fraud, intentional misrepresentation, and concealment, along with other claims.

Estes was a top dealer and Hyundai recognized him for his accomplishments, according to the suit. Hyundai, allegedly, reaped the benefit of Estes’ “business acuity, earning millions of dollars.”

Hyundai refused to comment on, or to discuss, the matter in litigation.

The lawsuit also alleges, “in 2008, as the global recession hit, auto sales began to plummet nationwide…Merced Hyundai began to struggle. However, Hyundai repeatedly assured its dealers, including Estes, that Hyundai was their partner and would help them weather this economic storm.”   (more…)