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First Look: Hyundai Curb Concept

“Urban Activity Vehicle” to debut in Detroit.

by on Jan.06, 2011

Hyundai's Curb concept is an "Urban Activity Vehicle" for Gen-y, the maker says.

Hyundai is hoping the new concept it plans to debut at the Detroit Auto Show, next week, will have serious curb appeal.  Make that Curb appeal, the name of the Hyundai Curb show car.

The maker suggests the prototype tests the waters for a compact Urban Activity Vehicle aimed at Generation Y buyers “living an urban lifestyle with an active nightlife.”

Translation: it’s small on the outside but reasonably roomy inside – and delivers the sort of advanced electronic systems that younger buyers seem unable to live without.  That includes the all-new Hyundai Blue Link, the advanced infotainment system that the maker is introducing, this week, at the Consumer Electronics Show, in Las Vegas.

Blue Link delivers a familiar mix of safety and security features, including automatic emergency response, which can call for help in the event of a collision.  But it also links a motorist to the Internet and other services more commonly found on today’s newest smartphones.

Add the booming audio system and it all comes together through a positively massive 12-inch color navigation screen.  And critical information is also presented to the driver through a Heads-Up Display, or HUD.