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Hyundai Blows Into Chicago with Updated Santa Fe, Santa Fe Sport SUVs

Korean carmakers aims to stay relevant in fast-moving SUV market.

by on Feb.11, 2016

Hyundai makes a number of changes to the 2017 Santa Fe line, including a new front fascia with a brushed-look grille and new headlamps.

By the millions, American motorists are migrating from conventional passenger cars to sport-utility vehicles and more car-like crossover models. And manufacturers are responding with a flood of new offerings.

So, it’s a challenge to keep existing models fresh and competitive – something Hyundai hopes to handle with the debut of updated versions of two key entries at the Chicago Auto Show. It boasts that the 2017 Santa Fe and smaller Santa Fe Sport models get not only a mid-cycle facelift but enhanced safety, convenience and connectivity features.

Auto Show News!

Hyundai is so upbeat about the prospects for the 2017 updates it is planning to boost capacity, notably adding production of the Santa Fe Sport at its manufacturing plant in Montgomery, Alabama. But it is also readying a slew of new utility vehicles to take advantage of shifting market trends.

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Hyundai Set to Launch 1st Pickup, Flood of New SUVs

Official Santa Cruz announcement to come by April.

by on Jan.29, 2016

Hyundai won raves for the Santa Cruz concept, a car-based pickup unveiled in early 2015.

In a market increasingly dominated by pickups and utility vehicles, Hyundai is “out of whack,” with a car-dominated model mix, but that’s about to change, says the company’s top U.S. executive.

Sometime before April, the Korean carmaker is formally planning to announce it will build the well-received Santa Cruz pickup that debuted in concept form at the 2015 Detroit Auto Show. But it will be just one in a flurry of new crossover-based models for both the mainstream Hyundai and new Genesis luxury brands, officials have confirmed.

“We’re out of whack, a fish swimming upstream,” in the current environment, said Hyundai Motor America CEO Dave Zuchowski, noting that while truck models currently account for 58% of the U.S. vehicle market, they make up barely 27% of Hyundai’s American volume.

Keep on Truckin'!

And without getting more in line with market trends, Hyundai is beginning to see its steady growth begin to sputter, officials acknowledged during a media preview of the new Elantra sedan in San Diego.

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Hyundai Offers Up Rendering of New Creta Subcompact CUV

One of several new utes to join Korean carmaker’s line-up.

by on Jun.11, 2015

This rendering shows what Hyundai's new Creta subcompact crossover might look like.

It wasn’t all that long ago when the idea of a subcompact crossover would draw a blank stare from most folks. These days, it’s one of the world’s fastest-growing product segments, with makers from around the world to field their own entries.

So, Hyundai wants to take a step below the current Tucson model with plans to add a new subcompact ute that, we learned only last week, will be dubbed the Creta. Now, the maker is offering up a first rendering of what that model will look like.

Stay Informed!

The name, the Korean carmaker says, is “simple and easy to remember,” tough cretins might find it a little strange, especially considering the two current Hyundai utes are known as the Tucson and Santa Fe. (more…)

Hyundai Market Share Likely to Slip

Korean carmaker hitting limits of production capacity.

by on Jul.15, 2013

Hyundai expects to sell around 2,000 of the 2014 Equus luxury sedans in the U.S.

Despite record sales this year, Hyundai expects its market share to shrink in the U.S. because of a continuing – and growing — shortage of vehicle resulting from a lack of production capacity.

“We see more demand for our products than we do production,” Hyundai Motor America Chief Executive Officer John Krafcik said during a visit to the Hyundai-Kia Technical Center to show off the updated version of Hyundai’s luxury car, the Equus. “We can’t get a single incremental unit out of our plants,” he said.

Sales News!

Nevertheless, Hyundai is still “on track” to increase sales 4.4% this year, to 734,000 vehicles in the U.S., which means from a sales standpoint, “Our year is going well,” Krafcik added.

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First Look: 2013 Hyundai Santa Fe

Reveals new “Storm Edge” design theme.

by on Mar.12, 2012

Hyundai will introduce the new 2013 Santa Fe in New York next month.

It was a dark and stormy design…

Well, not quite, but this somewhat shadowed teaser image from Hyundai provides a first look at the maker’s next-generation Santa Fe crossover.  The 2013 remake introduces what the maker has dubbed “Storm Edge,” an update of its well-regarded Fluidic Sculpture design language.

The two renderings come less than a month before Hyundai rolls out the 2013 Santa Fe at the upcoming New York International Auto Show.  The update of the CUV is an important and symbolic move for the Korean carmaker.  The original Santa Fe marked the transformation of the Hyundai brand from one focusing on cheap and boring products into a maker of stylish, fun-to-drive – if still affordable – automobiles.

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The most notable change comes with an updated take on the familiar Hyundai six-sided grille.  It now features flatter, but thicker, cross slats.  The front look borrows heavily from the maker’s new Azera, especially when it comes to the wraparound headlamps, which feature LED accents around the main projector bulbs.

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First Look: 2010 Hyundai Tucson ix35

New maker goes radical with ix-Metro crossover.

by on Sep.15, 2009

Hyundai will introduce the new ix35 crossover in Europe, and sell it in the States as the 2010 Hyundai Tucson.

Hyundai will introduce the new ix35 crossover in Europe, and then will launch it in the States as the 2010 Hyundai Tucson.

If you want to get a closer look at the next-generation compact SUV from Hyundai, you’re going to need to book a quick flight to Germany.  The 2010 Hyundai Tucson – known to Europeans as the ix35 – is getting its official debut at the 63rd Frankfurt Motor Show.

Company official are calling the crossover a “new approach to the SUV,” and the Tucson/ix35 is clearly not your classic, 2-box utility vehicle.  Instead, it features a very coupe-like shape that is reminiscent of other new, hard-to-categorize offerings, such as BMW’s X6 and 5-er GT.

The Hyundai offering, of course, competes in a much more mainstream segment, but the maker’s new “Fluidic Sculpture” design language is designed to give it a much more premium and hard-to-ignore appearance.  That will be critical for the Korean carmaker, which has been gaining ground in the U.S., but which still faces challenges in brand-conscious Europe.

Bridge the News Gap!

Bridge the News Gap!

“Bridging the gap between public perception and reality is difficult for Hyundai,” admitted the company’s Chairman Eulson Chung.

The 2010 Hyundai Tucson is larger and wider than the old crossover – which helps improve interior space – though it’s also been lowered about an inch.  The updated crossover will be offered with larger 18-inch alloy wheels.

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