The Hyundai Veloster is certainly a head-turner, but the unusual 3-door coupe that came to market last year was more poseur than powerhouse, with a little engine that couldn’t. No more. In a surprisingly rapid response to customer demand, the maker is rolling out a new turbo model for 2013.
Hyundai officials admit they were taken a bit by surprise. They didn’t think the market would want a truly sporty version of the little Veloster, which features twin doors on the passenger side and a single door on the driver’s side – plus a hatchback. But the desire for more power became quickly apparent as media and buyers alike raved about the Veloster’s basics but lamented its lack of performance.
“The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next generation of buyers,” said Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America.