It was once the best-selling car in America, in the ‘60s reaching a peak of a million sales a year. But in more recent times, the Chevrolet Impala hasn’t fared nearly as well. And of the big sedans Chevy does build each year, most of those wind up going into daily rental fleets.
But the General Motors division hopes to put Impala back in the game with a major remake for 2013 that adds significant gravitas to the design that could help it muscle up against its mainstream competitors – perhaps even draw over some up-market buyers, Chevrolet is hoping as it launches the new model at the 2012 NY Auto Show.
Hide the bow tie badge, in fact, and one might initially mistake the new Impala for the similar coupe-like sedan design of the far more expensive Audi A7 — though at a fraction of the price tag.
“Our design team was challenged to create a new classic, but that didn’t mean relying on nostalgia,” says John Cafaro, who oversaw exterior design on the new model.