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Hyundai Reveals Details of New Assurance Program

Guarantees trade-in values on vehicles up to 4 years old.

by on May.04, 2011

Products like the new Hyundai Accent will be covered.

Korean carmaker Hyundai, fresh off one of the best months in its history, has revealed the details of its new Hyundai Assurance Program, which offers buyers a set trade-in value at the time they purchase their car.

First announced at the New York Auto Show, last month, the Hyundai Assurance Program is the latest in a series of innovative marketing programs the Korean maker’s U.S. facility has launched in a bid to build brand awareness.  It has also launched extended warranties and even offered to buy back vehicles from customers who lost their jobs during the recession.

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The new program, which covers vehicles two to four years after purchase, will provide a set trade-in price based on the initial analysis of the Automotive Lease Guide.  ALG’s numbers are routinely used to determine the residual values of leased vehicles.  Residuals, in turn, help a maker like Hyundai decide how much to charge on a monthly lease.


Ewanick Moves Again, This Time Replacing GM’s Docherty

by on May.05, 2010

Marketing exec Joel Ewanick is on the move again, this time to Detroit.

Forgive the post office if they have a hard time forwarding Joel Ewanick’s e-mail.  The former Hyundai marketing executive has been moving fast, lately, and is now on the road again.

The 49-year-old Ewanick will take the top marketing position at General Motors, effective May 24, directly reporting to GM’s North American President Mark Reuss.  It puts Ewanick into a critical position at a time when GM is struggling to not just kick-start sales but shift its focus from eight North American brands to the four that survived its bankruptcy, last year.

Working out of the Detroit Renaissance Center, Ewanick will take over the position held, since last year, by General Motors’ top-ranking woman executive, Susan Docherty.  The surprise appointment appears to underscore a promise by GM CEO Ed Whitacre that top management would be held accountable for the company’s performance.