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Hyundai May Build New Pickup, SUV in U.S.

Move would require expansion of Alabama plant.

by on Nov.10, 2017

Hyundai won raves for the Santa Cruz concept, a car-based pickup, which it sorely needs in its U.S. line-up.

Slow to adapt to the shift from passenger cars to light trucks, Hyundai Motor Co. is racing to add new SUVs, as well as its first pickup truck, to its line-up, and it is giving serious consideration to producing them in its Alabama assembly plant.

Hyundai was one of the fastest-growing brands coming out of the American economic recession, but its growth has stalled over the last few years, analysts largely pointing to the Korean carmaker’s limited SUV options — the Santa Fe and the Tucson – at a time when light trucks account for nearly two-thirds of the American automotive market.

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Hyundai officials have confirmed plans to expand the mix, with at least one, and likely two more SUVs coming. A version of the wildly popular Santa Cruz pickup is also nearing production and expected to be launched as early as the 2019 model-year.

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Hyundai Counts on Alabama Plant

Breaking bottlenecks is critical as the new 2015 Sonata rolls out.

by on Jun.30, 2014

The body of a new 2015 Hyundai Sonata rolls down the assembly line at the Alabama plant.

Hyundai has begun delivering the new 2015 Hyundai Sonata to dealers across America from its bustling assembly plant in Montgomery, Alabama, a factory stretched well beyond its rated capacity as the Korean carmaker struggles to keep up with consumer demand.

The Montgomery plant, which has 3,000 employees, now operates on three shifts five days per week and last year built a total of 398,000 vehicles – nearly 100,000 more than what it was built to handle when it opened a decade ago.

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Dave Zuchowski, president and chief executive officer of Hyundai Motor America, noted the ability of the Montgomery plant to expand production beyond the rated capacity has been critical to Hyundai’s ability to meet customer demand in recent years.

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