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Hyundai Accent on the Fast Track

New model tops subcompact segment.

by on Aug.09, 2011

New to the market, the 2012 Hyundai Accent is already America's best-selling subcompact.

On sale only since the start of the summer, the 2012 Hyundai Accent has quickly established itself in the increasingly competitive U.S. small car market – topping the charts as America’s best-selling subcompact passenger car in July.

Pushing its 40 mpg mileage, Hyundai was able to nudge the Accent into the lead by overcoming segment leaders Ford Fiesta and Nissan Versa, as well as vehicles such as the Honda Fit, Mazda2 and Toyota Yaris.

The Accent’s fast start underscores the success of Hyundai’s campaign to promote its growing lineup of vehicles that get 40 miles per gallon.

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“The all-new Accent outsold two great small cars we really respect in July – the Honda Fit and Ford Fiesta,” said John Krafcik, president and CEO, Hyundai Motor America.

“In fact, it was the best-selling subcompact in the industry last month, its first full month of sales. It’s a good indication that consumers are connecting with our new design, 40-mpg fuel economy, and the Assurance Trade-In Value Guarantee. It’s a great recipe for this economy,” Krafcik said.


First Drive: 2012 Hyundai Accent

Getting in the game.

by on Jul.06, 2011

Hyundai hopes the 2012 Accent will make it a competitive player in the subcompact segment.

Let’s face it, when someone mentions Hyundai you’re more likely than not to associate the brand with low-priced econoboxes, rather than high-end products.

Sure, that’s begun to change as the Korean carmaker launches more sophisticated offerings, like the Genesis and Equus.  But the Accent has been the classic cost-leader, a subcompact traditionally appealing to those on a budget, with a starting price tag of just under $10,000.

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If you’re one of those motorists who ignored the Hyundai Accent, you may have to think twice when the 2012 model rolls into showrooms, however.  On the downside, you’ll have to pay a fair bit more, the all-new model starting at $13,205 including destination charges.  But what you’ll get for the money is a car you no longer have to apologize for, bragging only about the bargain you got.

And, if nothing else matters, you’ll be able to crow about the latest Hyundai Accent’s new Gamma engine, an all-aluminum I-4 that delivers impressive fuel economy – it’s the Korean maker’s latest offering to deliver better than 40 mpg on the highway. (more…)