Korean carmaker Hyundai has laid out a “stretch target” of hitting an average 50 mpg fuel economy by 2025, a senior official announced to an industry conference.
John Krafcik says one of the core philosophies at Hyundai is a desire to stretch to reach what may seem to be unattainable goals – including mileage numbers many industry leaders see as impossible or close to it.
“We never set a target that we know how to hit,” the president and CEO of Hyundai Motor America told a session at the Management Briefing Seminars in Traverse City.
With that, Krafcik said that the company has pledged to reach an average corporate average fuel economy of 50 mpg in the next 15 years.
“Is that a stretch target, yeah,” Krafcik said. “We want to lead the industry in fuel economy. We want to set the trajectory.”