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40 MPG Rating Helps Hyundai Move the Metal

Maker believes it can hit 50 mpg by 2025.

by on Jul.11, 2011

Demand for better mileage is making it difficult for Hyundai to keep up with demand for the new Accent.

Hyundai, which is making an aggressive push to claim the fuel-economy crown long held by Japanese automakers such as Toyota and Honda, has discovered that pitching 40 mpg is a fast way to draw customers into its showrooms.

The Korean maker also appears to be breaking from its major rivals suggesting it is on the way to delivering fuel economy numbers in excess of 50 mpg by 2025, not far off of the federal government’s proposed jump in the Corporate Average Fuel Economy, or CAFE, standard.

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“Hyundai aims to be the fuel economy leader and our ’4 x 40′ strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup,” said John Krafcik, president and CEO, Hyundai Motor Americal, who has said Hyundai’s entire fleet already meets the 2015 fuel economy standard of 35.6 mpg.

“But we really see 40 mpg as a starting point. We committed to at least 50 mpg corporate average fuel economy by 2025 and remain the only automaker to set our sights so high,” Krafcik said.