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Ferrari Puts Brakes On Production

Move designed to ensure the aura of exclusivity.

by on May.09, 2013

Ferrari is cutting back on production this year to maintain the brand's exclusivity.

Nothing turns heads quite like the sight of a Ferrari roaring down the road. The excitement and awe stems from the fact there aren’t many around. To ensure that continues, Ferrari plans to cut sales to fewer than 7,000 vehicles this year to maintain that aura of exclusivity around the storied brand.

“The decision we have made to sell fewer cars this year despite stronger sales is due to protect brand’s exclusivity,” Ferrari Chairman Luca Cordero di Montezemolo told reporters during a session at the company’s fabled factory in Maranello, Italy.

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Ferrari produced 7,318 cars last year, he said.


A 900 hp Hybrid? Think Ferrari

Italian maker's Enzo successor coming to Detroit Auto Show.

by on Oct.09, 2012

An image from Ferrari shows how the V-12 and HY-KERS hybrid system will fit inside the new supercar debuting in Detroit next January.

Mention hybrids and most folks will likely picture a slow and staid automobile whose primary advantage is fuel efficiency.  But a new Ferrari, codenamed F150, is likely to change that perception.

And, no, that’s not the Italian maker’s first-ever truck.  F150 is internal code for what is expected to be the successor to the legendary Ferrari Enzo.  What name it will use in the showroom remains a top secret but Italian media are speculating it could be the F70.

Based on an ultra-light carbon fiber chassis, the new model is expected to pack a 900-horsepower drivetrain into its engine bay, a powertrain pairing a V-12 gasoline engine and a lithium-ion-based hybrid system.

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To put things into comparison, that’s nine times more than the standard Toyota Prius and seven times more than the bigger Prius V. Measured another way, Ferrari has revealed the F150 will make about 0.61 horsepower per pound of weight, one of the best power-to-weight ratios ever seen, so 0 to 60 times could be at least four times faster than that of your everyday hybrid.


Former Chrysler Chief LaSorda Now Fisker CEO

“They didn’t have to twist my arm.”

by on Feb.28, 2012

Former Chrysler Chief LaSorda will now serve as CEO at Fisker Automotive.

Former Chrysler CEO Tom LaSorda is back in the saddle, albeit one with a relatively silent source of power, as the new chief executive of battery-car start-up Fisker Automotive.

LaSorda, who had been serving as advisor and vice chairman of the California-based company will step into day-to-day management replacing founder Henrik Fisker as CEO.  The Danish-born Fisker will continue to serve as executive chairman and as the company’s design chief.

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The 57-year-old LaSorda will have plenty of challenges ahead of him.  Fisker Automotive is months behind with the launch of its first product, the plug-in Karma sports car, and it is struggling to renegotiate $528 million in federal loans needed to complete the development and production launch of the maker’s next product, a more mainstream plug-in model codenamed Project Nina.


Jaguar Ready to Give C-X16 Show Car Nod for Production

Final decision may rest on response at LA Auto Show.

by on Nov.16, 2011

Jaguar will decide in a matter of weeks whether to produce the C-X16 sports car.

With its subtle stylistic link to the classic Jaguar E-Type, the British maker’s C-X16 concept has been winning rave reviews in recent months and company officials appear poised to give the show car the go for production “before the end of the year,” according to a senior Jaguar official.

A final decision will likely depend on the response the C-X16 gets when it goes on display at this week’s L.A. Auto Show, where it will vie for attention alongside the maker’s new XKR-S sports coupe.  Should management give the show car the nod it would almost certainly reach showrooms sometime during the 2013 calendar year, company officials confirmed.

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In production, Jaguar’s global brand boss Adrian Hallmark tells TheDetroitBureau.com, it is highly likely that a special high-performance plug-in hybrid system will be among the C-X16’s powertrain options.  But Jaguar officials also stressed that the production version would likely lose a few of the distinctive features of the concept car, notably including the swing-open hatchback.