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Consumers Open To Hybrids But Wary Of Costs

by on May.12, 2009

A new survey from Harris Interactive indicates that more than four in five U.S. adults believe the United States must become a leader in hybrid vehicles.

Conveniently enough, the survey, which was commissioned by Johnson Controls, the nation’s largest maker of lead-acid batteries, the survey also found that 84% said the government should support the advancement of battery technology in this country.

The study, however, also suggested that consumers have developed a relatively sophisticated appreciation of both the benefits and pitfalls of owning hybrid or battery-driven vehicles.

Johnson Controls commissioned the survey, “Powering the United States Hybrid Vehicle Industry,” to understand consumer sentiment regarding hybrid vehicles and to gain insight into the challenges and opportunities for broad market acceptance in the United States.    (more…)