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Hot Wheels Chevy Camaro is no Toy

Life-size Hot Wheels-edition pony car debuting at SEMA.

by on Oct.29, 2012

Chevy returns Mattel's favor as it puts the Hot Wheels name on a special edition of the 2013 Camaro.

Chevrolet and Mattel have had a long and prosperous relationship. The toy company has been producing matchbox-sized replicas of the pony car since 1968, a year after the real Chevy Camaro first landed in showrooms.

At the upcoming SEMA Show in Las Vegas, the automaker plans to return the favor, introducing the first production version of the Chevrolet Camaro to bear a Hot Wheels badge.

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Chevy has used the Hot Wheels theme for several years at its SEMA stand, last year positioning a bright yellow version of the Camaro at the base of a life-size track.  But now the maker plans to actually add a Hot Wheels edition to the line-up.  It will come as a $6,995 upgrade on both the 2013 Chevrolet Camaro and Camaro Convertible, sales scheduled to begin early next year.


First Look: Chevrolet Hot Wheels Camaro Concept

Maker also reveals a dozen Sonic concepts at SEMA Show.

by on Nov.01, 2011

You can order the Hot Wheels model but will have to wait to see if Chevy produces the full siza Camaro Hot Wheels Concept.

If you’re looking for one of the hottest collectible Chevrolets you might put in a bid on a ’68 Custom Camaro produced by Mattel — one of the original 16 diecast models produced for the toy maker’s perennially popular Hot Wheels collection.

The two companies are teaming up again this year, but the car they’ve come up with for the annual SEMA Show, in Las Vegas, is a full-sized Camaro painted in an eye-popping metallic green.  Dubbed the Chevy Hot Wheels Camaro Concept, it’s currently a one-off for the annual automotive extravaganza, though officials hinted they could find a place for it in the growing Camaro line-up.

SEMA News!

Chevy is 0ut in force this week at SEMA, a show that fills the sprawling Las Vegas Convention Center and attracts some of the nation’s best and most creative carmakers and car tuners, as well as producers of aftermarket parts running from the mundane to the awe-inspiring.